TalkTalk to bring video on demand in 2012 but is losing customers

 

By Posted 15 Nov 2011, 14:32

Over in the UK the biggest supplier of pay TV is Sky, but there are alternatives available to consumers. Many have the use of the Freeview service that offers digital TV for free, and is now even getting HD content. Now Internet and phone provider TalkTalk is to bring video on demand in 2012 but is losing customers in the meantime.

The company is set to launch a trial of YouView, which according to The Guardian is the delayed plan to bring video on demand to Freeview. TalkTalk have announced plans for the venture that also has the backing of the BBC, BT, ITV, and Channel 4 and 5.

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This news came as the company was announcing its results for the past six months up to September 30th. It will begin the trial that it is calling “friends and family, in the first quarter of next year believed to be January. The company is planning to supply around 3,000 of its YouView set-top boxes that are made by the same manufacturer responsible for its routers, Huawei.

Staff will be receiving these boxes as part of the trial to “focus on the end to end customer experience“, with a public trial beginning by early April 2012 with 10,000 customers set to get access to the service. This will then be followed by a full launch to the eight million customers of Freeview.

TalkTalk are hoping the service will be enough to tempt consumers away from the likes of BSkyB and Virgin, as well as providing something extra for Freeview users. So far the scheme has cost the company £4m, and all the partners of YouView are committed to an equal share of the £115m cost of the scheme.

This comes alongside the news that the company has lost 43,000 customers during its second quarter that was higher than expected. It has often been the subject of numerous complaints by customers that have even led to fines from regulator Ofcom.

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