Back in August we brought you the news that Motorola got in trouble with the advertising watchdogs because of claims it made about its Atrix handset being the most powerful. Speed forward a couple of months and we can tell you that the Motorola Defy ads are banned, with the handset not so indestructible after all,
The Advertising Standards Authority who is responsible for adverts on the TV has told the smartphone manufacturer to pull the ads. The Register is reporting the ad in question showed the Defy getting tossed around without getting any damage. The ads also claimed the handset was “pool party proof” and “dance floor proof”.
It showed careless owners dropping the handset without damaging the device and getting soaked at the pool party. The company used the line “water resistant, scratch resistant, dust proof – its life proof“, but trouble is owners have been reporting cracked screens after accidently dropping their handset.
Motorola responded by saying that the ads wasn’t misleading as the display on the device had been “exhaustively impact tested“, and the ads feature the same device. They claimed the handset was dropped on a number of occasions when the ads were being filmed, and no enhancements or computer imagery were used.
They continued that the ads “were an honest depiction of the product”, but didn’t know about the incidents were owners experienced damage to their handsets. ASA were not impressed by Motorola’s arguments and banned the ads.
This follows reports over on BBC Watchdog back in September where owners were complaining of damage to their devices. One reported that her Defy fell from the sofa onto a laminate floor with it smashing and told it would cost £69 to repair.
Do you have the Motorola Defy?