Currently Microsoft is playing catch up in the cell phone market behind the likes of Android and the iPhone. While the other two platforms continue to grab most of the headlines Windows Phone is doing its best to close the gap. Now could the Windows Phone 7 Mango update bring a price cut to handsets on the platform?
An article on InformationWeek is reporting that a Microsoft official has said the company may cut the prices of Windows Phone 7 handsets by 50 percent in some cases. This will be done to attempt to push up demand for the platform and try to make up ground on Android and iOS.
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Andy Lee’s head of Windows Phone said that devices could go below $200, which it hopes will boost demand for the platform. The likes of AT&T already have some cheaper handsets on the platform such as the Samsung Focus, which retails for only $50, but unlocked devices sell for $250 or higher.
Currently Microsoft only has about 5.7 percent of market share of the US mobile market, which is way behind Android on 43.7 percent and Apple on 27.3 percent. The company is hoping the release of the Mango update will help sales. The OS update adds over 500 new features such as 4G support and multitasking.
Microsoft and AT&T have only just announced three new smartphones that have the Mango update pre-installed. These are the HTC Titan, Samsung Focus, and Samsung Focus Flash that have yet to have pricing revealed. Microsoft will also be hoping its deal with Nokia will also boost market share once devices become available.
Would cheaper handsets tempt you onto the Windows Phone platform?