Back in August Toyota teased us with the price list for their new 2012 Camry, so now that we have had time to get over how they were able to reduce prices we will now be subjected to their multimedia campaign. The Japanese carmaker is to call the campaign “It’s Ready. Are You?” They need to make certain that this is special, as the sedan has some big shoes/wheels to fill.
We are told that the 2012 Toyota Camry is special, because it’s their first model to come with Entune, which some of you may know is their take on an entertainment/multimedia package. Once inside you will have access to a host of apps that can be accessed via voice command or touchscreen. Some of these applications include Bing, MovieTickets.com, Pandora and many more.
However, it’s the marketing campaign that we need to discuss here, as Toyota is going all out to give it as much coverage as possible, well they need to if they want the Camry to be the best selling car in the U.S. for ten years in a row. There are six TV spots planned, these will include NBC Sunday Night Football and also Two and a Half Men, which these two alone will offer a huge audience.
However, the biggest opportunity will come during Super Bowl, as Toyota has secured title sponsorship. Next month is when consumers will be able to get behind the wheel of the 2012 Camry for a test drive in more than 125 locations, this will go on until March 2012.