Last week we saw the launch of the new iPhone 4S by Apple’s CEO Tim Cook, which was met with a lukewarm response from some quarters. Many had been waiting for an all new device since it had been around sixteen months since the last version. But today despite the disappointment the iPhone 4S looks to be the most successful iPhone launch yet.
US carrier AT&T has said they received over 200,000 preorders during the first 12 hours of availability. According to BGR this is the carriers most successful iPhone launch so far who were the first carrier to stock the iPhone in the country. Other networks have yet to reveal preorder figures, but Apple themselves took a total of 600,000 for preorders of the iPhone 4 last year. This at the time was a new record.
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We have already reported that shipping times for the device had quickly slipped from October 14th, to one or two weeks. Before preorders went live we had news that AT&T was going to restrict customers to only one handset each. Over in the UK O2 have also said they were going to look after current customers first with the allocation of stock.
Despite growing competition from the Android platform, there is no one manufacturer that can beat Apple for outright sales. There have been estimates that Apple could have shifted between 24 and 25 million units during the September quarter, and this could rise to 27 million in the company’s December quarter.
Earlier this year Apple announced they had sold record amounts of the iPhone, so it’s hardly surprising the latest model is still just as popular with consumers. Are you surprised the iPhone 4S is proving so popular?
Update: Engadget are reporting that Apple have announced that preorders for the first 24 hours of availability have topped one million. This beats the record set last year for the iPhone 4 of 600,000.