Sprint’s iPhone 5 concessions and risk

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When AT&T secured the iPhone exclusive all them years ago it was the best move they made, and while they had to give a lot to Apple for the deal, it turned the carrier into one of the strongest players, something that took Verizon a number of years to correct.

Now it’s the Sprint iPhone that is taking the headlines, and within 20 hours Apple will make an announcement that will include a number of products and services, and of course the main event will be around the iPhone that is sure to start with figures showing how well Apple are doing.

We knew over the last few weeks it was a safe bet for Sprint to get the iPhone 5, or at least a cheaper model in the form of iPhone 4S, but few knew how much Sprint was going to risk for the popular device. This morning we felt there would be concessions made by Sprint, but who knew it would involve risking a company for one phone.

In the last few hours its been reported that Sprint are willing to lose money for up to 3 years on a deal with Apple for over 30 million iPhones. This article explains that the third biggest wireless provider is willing to subsidize the price of the iPhone to keep competitive, and will commit to around $20 billion over the next few years.

To think of all those that say Android is winning, and when it comes to figures we can understand why, but if this is the case why would Sprint risk everything on one phone? Share your thoughts with us.

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