India caps text messages at no more than 100 per SIM

By Chris Cook - Sep 27, 2011

Some readers may recall an article we provided back in June explaining how India intended on culling unwanted calls. The situation had gotten out of hand, not just in India but the UK and US also, so the country decided to make a ‘Do not call register’. This meant that any calls made to the numbers on the register, the companies making them would receive a fine.

Now a few months on and this method has had little effect, so in a similar attempt the Indian Telecoms Regulator intends to clamp down on unwanted text messages being received by capping the number of text messages sent in India to no more than 100 per day. That’s per SIM card for pre-paid or no more than 3,000 per month post-paid.

Many businesses are proving to be unhappy with this method as they use text messages as a regular form of communication amongst their staff. For the main targets that the clamp down is aimed at, the telemarketers, this will hopefully stop them from bombarding Indian users with unsolicited messages. An exception will be made for the businesses like social networks, directory services and e-ticketing agencies.

Text message spam is a major issue in Asia with it being as much as a third of all text messages sent being spam in some countries. As TG Daily explains, China took similar action to India two years ago, although their restrictions weren’t’ as limiting allowing 200 messages per hour and 1000 per day. Of course there are still ways of getting around such restrictions as always, one of which is just to own more than one SIM card.

What are your thoughts on these restrictions? Do you think it is a good strategy to cut out unwanted texts or is it too extreme?

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