Domination hopes for Honda Brio India launch

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The likes of Nissan, Tata and Honda are beginning to turn up the heat on rivals, as they continue to launch new models. We have already seen the new Vista (with free accessories) Sunny and now we have the Honda Brio. The Japanese automaker is hoping that their new car will give them domination in the small-car market. However, they will have a tough fight on their hands, as this is considered one of the toughest to break into in the country.

We say this because India is still an emerging market, and small cars are what most drivers in the country will be aiming to purchase – due to the fact of low-wage levels. The Tata Nano is currently the world’s cheapest car, but it is very basic in terms of technology and features. However, Honda has looked closely at what the Indian driver wants, and has developed the Brio with this in mind.

According to Daily.Bhaskar, the Honda Brio will cost Rs 3.95 lakh – Rs 5.1 lakh depending on which model you choose: there are five in all. You will see by some of these images on the official Honda India website that the small Brio is practical for driving on those busy roads. What has surprised us is just how much space the interior has when compared to some rival cars of the same size.

The entry-level model comes with a 1.2-liter engine, offering 88hp, but it’s not all about speed. What we seem to love the most is the simple styling, small turning circle, and how five adults can fit in – as long as they are not all over 6-foot. Those passengers will fall in love right way with the cockpit, as it features an asymmetrical design with a chrome and silver finish.

Where the Brio excels is behind the scenes, as more than 80 percent of materials used for the vehicle have been sourced locally – which helps to keep costs down.

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