Tim Cook’s iPhone 5 unveiling, importance for Apple

 

By Posted 21 Sep 2011, 13:24

More evidence seems to be pointing to an October 4 iPhone 5 unveil, which will be the first for Tim Cook. The importance of this media event is huge for Apple, as the reaction from the crowd and those keeping an eye on things on thousands of websites will determine if he is up to the job or not. Okay, so we know that he will be no Steve Jobs, we just hope that he does the new device justice?

AllThingsD still cannot be certain as to the exact date for the iPhone 5 media event, but they believe the 4th of October to be it. As that is less than two weeks away we would presume that Apple would announce something very shortly. We already know that the handset will follow a few weeks later, but we have news that the UK still might not get it at launch, which we will elaborate more in a later article.

Let’s not feel too sorry for Cook that all eyes will be on him, because once you look at his pay packet you wouldn’t mind taking to the stage to try and unveil their best-selling device. It will be interesting to see how he will cope with being under the spotlight for a lengthy amount of time. There are some Steve Jobs fans that hope that Cook’s one more thing will be the appearance of the ex CEO, but that could have a negative effect on not only Apple but the new man in control of things.

Steve Cook will not have the same rapport with his audience as Jobs did, so will no doubt have to call upon the help of Phil Schiller, Scott Forstall and Eddy Cue. Let’s hope that there are no issues with the iPhone 5, as that would be a trust test of how Cook can handle the pressure.

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