Nissan India has finally started to take bookings for their new Sunny model, and looking at that competitive price, we cannot see an issue with their overall sales forecast. The company said that they aim to shift more than 40,000 vehicles in total form now until March 2012. The Rs.5.75 lakh to Rs.7.68 lakh price for the Sunny will certainly help boost these sales figures.
The Rs.5.75 lakh is for the entry-level model, whereas the Rs.7.68 lakh price is for the top end model. Currently Nissan India has declined to offer any sort of sales expectations for the Sunny, but they must be confidant, as this is an emerging market and the price is not that far out of reach for many of the drivers in India. Okay, so it’s not going to be as popular as the Tata Nano but not all drivers in that country are looking for cheap transport.
Nissan aims to sell nine models in India, five will be built in the country, while the other four will be imported by 2012. The automaker also aims to source 85 percent of the parts needed to build these vehicles in India, with 40 percent of them coming from suppliers in Chennai. The Sunny is the second vehicle to be manufactured in India, the Micra was the first.
Bookings for the Nissan Sunny will begin today, with customers due to take possession of these vehicles on October 3, 2011. To further help these sales, Nissan India will also export the Sunny to parts of the Middle East and Africa. However, as yet we do not know when this will begin. These latest moves will certainly help the third largest Japanese carmaker to move up the rankings a little, but not sure if they have what it takes to trouble Honda or Toyota?