Earlier this month we told you about Best Buy slashing the price of its stock of Research In Motions BlackBerry PlayBook. This come not long after there was the cuts that were seen with other tablets, which have struggled to compete with the Apple iPads dominance so far. Now following information on the amount of BlackBerry PlayBook’s shipped so far, could we see a Touchpad type fire sale incoming?
The company has just revealed that it only shipped 200,000 units of the device during its last quarter, and according to The Wall Street Journal this is down from 500,000 the previous quarter. This weak performance has led to the company having $754 million more in stock than what it had at the beginning of its financial year six months ago.
But this is where it gets interesting as the company’s Chief Financial Officer Brian Bidulka, gave an indication that RIM will be looking to reduce prices of the device. He stated “In addition to the inventory on RIM’s balance sheet, there is inventory in the channel that we will work through with our partners to sell through over the coming months”.
This jump in the company’s stock levels is also due to the fact is just launching a new range of handsets, which are reportedly selling well. Shifting the backlog of PlayBook’s will of course see some price reductions in the lead up to the busy holiday season. These are not thought to be as steep as the cuts seen with the TouchPad, but could still provide some bargains.
Co-Chief Executive Mike Lazaridis has said the company is planning promotions this fall, which are to include special deals for companies and rebates for customers. The unit’s sales could be further helped by some software upgrades later this year, where it is believed to be getting a native email app. It is also thought to be getting a feature that will allow the tablet to run Android applications.
Priced at $499 for a seven-inch tablet PC is a big ask, but if they could cut the price by around $150 and getting the software updates onboard could see the devices fortunes quickly change for the better. How much do you think RIM will realistically drop the PlayBook by?
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