Some products you look at and think who would buy that? This may have been the case for HP’s TouchPad, but a sale that saw the UK, France, and Germany sell more than 31,000 of the tablets in one month, shocked those behind the device.
HP’s TouchPad was not a perfect device; in fact it was pretty low down in the tablet market. One thing can always help a device sell like hotcakes, and in this case it was a price of $99.
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We heard about the price increase last week, which left some people drooling at the deal they missed. Today we hear that the UK will be getting 6,000 more HP TouchPad’s, but this time they will be only for the brands employees, although there are 16,500 UK workers. The models will be mostly 32GB, although there will be around 300 of the 16GB version, which was confirmed in this article.
While other partners of HP also want some of the devices, the company is looking after their employees first. Do you think this is the right decision? Some of the companies’ resellers can still get TouchPad’s but it will be via auction sites, and at a much higher price.
It seems crazy that a device that HP marketed was so unsuccessful, and didn’t have the right direction from HP is now doing so well in sales, and not only because of the cheap price last month, but also thanks to the hype surrounding the tablet. Maybe they need to take a leaf out of Apple’s book when it comes to building hype around a product. It will not be long to Black Friday, so those that missed out are sure to find an equally good deal this November.