A few weeks ago Apple’s founder and CEO Steve Jobs resigned from his position in the company. The news was expected for some time as Jobs had been off for a while on health grounds. He advised the company’s board that his stand in Tim Cook should be the man to take his place, and that is what happened. Now it certainly seems like that Steve Jobs successor has consumer confidence as he takes on the role at Apple.
According to an article on AppleInsider a survey has suggested that the Apple brand is bigger than a single person, and that the consumer perception of the company rose after the resignation of Steve Jobs. The poll carried out by YouGov BrandIndex showed that consumer’s thoughts of the company fluctuated shortly after the news that Jobs had stepped down as CEO.
As the coverage of the situation increased so did the company’s reputation, just a few days before the announcement was made the Apple were sitting on 35 points on the poll’s scale. By the time Steve Jobs had left and handed the reins over to Tim Cook this had shot up to almost 60 points.
Adults took part in the poll and were asked if they had heard anything about Apple in the last fortnight. This rose 17% during the past fourteen days that was mainly down to the news about Steve Jobs. The polls scores range from -100 to 100, and is worked out by taking negative responses from positive.
5,000 people aged 18 and above are interviewed by YouGov BrandIndex every weekday from the US population. There is a margin of error of + or – two percent, and over 1.2 million interviews are taken each year. Jobs had been on medical leave since January but still managed to introduce the iPad 2 and iCloud at Apple events.
Do you think Apple is still in safe hands?
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