You will be aware now that HP announced they were going to discontinue its webOS hardware, which in turn resulted in fire sales of the devices. Consumers rushed out to snap up the TouchPad that started at the bargain price of $99/£89, and resulted in retailers quickly running out of stock. Now we have news that the HP TouchPad sale may not be the end after all.
In just under two weeks later 9 To 5 Mac are reporting that HP’s PC boss Todd Bradley has told Reuters that the TouchPad could be making a comeback. The device was introduced but was only available for six weeks before being scrapped. Now Bradley has hinted that the company may bring back the device and said “Tablet computing is a segment of the market that’s relevant, absolutely”.
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Now surely the killing off of the TouchPad was not some sort of marketing ploy as it would have cost the company millions. There have been rumors that Samsung may be looking to purchase webOS, and Bradley said the idea of HP selling its PC arm to the likes of Acer or Lenovo is “not a desirable alternative”.
Trouble is no company could currently produce a device such as the TouchPad and break even at $99. When the device was first released and priced at $499 hardly any units were shifted, but when the price was slashed to $99 stock quickly ran dry. With any product if it is priced at the right level demand will be there.
Consumers don’t mind paying the $499 price for the iPad, but unfortunately the TouchPad is not as good as the iPad. A recent survey has found that many potential customers would purchase the Amazon tablet PC if it was less than $250. This has led many to believe that Amazon will offer its tablet at a competitive price, and make its profits with applications among other things just like it does with the Kindle.
Would you be surprised if HP does bring back the TouchPad?