Customized McLaren MP4-12C, pursuing personalization

By Posted 26 Aug 2011, 12:10

It’s no secret that the McLaren MP4-12C is a beautiful looking vehicle, and you may wonder how you the owner will be able to improve on its design? Well the Woking based company wants you to have a go, which is why they now offer a program that allows you to customize your very own. Having your very own customized version is McLaren’s way of pursuing personalization for every future owner of the supercar.

Looking on the official McLaren website you can see a huge choice of options in order to make your MP4-12C more unique, the first is with the paint; if you are not happy with the Elite Volcano Orange then you can choose Satin Orange, which is even more striking. If that was not enough to wet your appetite then maybe the new vendors or improved aero features might just do the job instead?

However, a supercar would not be a supercar without carbon, so you will be happy to know that you can add this material of choice to the rear exhaust, engine cover gills, and also the windshield cowl. This not only makes the car lighter but also ads more strength and a bit of rawness to it as well – something that you would not normally associate with McLaren.

To add to that rawness you can even opt for polished black wheels and roof panel. Having spent some time with the configurator the choices seem to be endless, we had fun making a few different choices – even though the car will never grace our driveway. For those who can afford one, then we would advise not to get too carried away, as that $270,000 price tag will increase at an alarming rate.

The MP4-12C is an important car for McLaren, as it is the first model that they have that is not over the top and will be able to compete with certain Ferrari models. Visit the official McLaren website for more details.