As you may already know by now Walmart recently cemented a partnership with Vudu and has begun a video streaming service that offers customers the ability to stream rented movies. The service was already a successful one with Vudu running solo but with the backing of the retailing giants Walmart they are now a threat to other similar services on offer such as Netflix.
It seems the next step for the newly formed team to take is to start bringing rented movies over to the world of mobile devices. According to CBS News that’s exactly what they have begun doing beginning with the iPad. That’s right; users of the service will now be able to stream rented movies to their Apple device.
What’s most interesting about this news is the video company’s decision to stream their content via the browser on the tablet rather than have a dedicated application for the Vudu streaming service. By doing this it allows them to avoid Apple’s notorious restrictions that they have in place in the App Store while at the same time avoiding any excess charges.
The downside to the service on the iPad is similar to the PC issues where videos are restricted to one standard resolution and Disney videos are prohibited due to licensing concerns. The company aims to continue to expand across other platforms in order to establish themselves as a successful video streaming service. There are already ways to use the service on the iPhone if you so wished, however the UI is not optimized for it yet, which means the quality will not be as great, but if it means you get to stream movies on the go surely a little quality sacrifice is worth it, right?
Will you be using Vudu on your iPad? What’s more important to you, accessibility or quality?
Also See: Apple UK Store skips Friday sales