The cell phone market has changed a great deal in recent years, and company’s who used to rule the roost are now seeing their fortunes change. New manufactures have taken the lime light as tastes and technology changes. Recently released figures show that Apple leaves Nokia in its wake with sales of smartphones, with Samsung following closely behind the iPhone maker.
After releasing the iPhone back in 2007 the company has seen massive unit sales which continue to increase. The company currently has an 18.5 percent share of the smartphone market, while Samsung were just behind on 17.5 percent. Cnet are reporting that according to Strategy Analytics Apple achieved this with sales of over 20 million iPhone’s.
Samsung has seen big improvements in sales with sales of 19.2 million handsets which have been helped with the success of the Galaxy range of handsets. Nokia’s woes continue with the company seeing its market share falling from 38.1 percent a year ago to only 15.2 percent.
The smartphone market is continually changing, and during the past year the Finnish manufacturer has seen consumers turning their backs on the devices for more advanced operating systems from Apple and Android. The drop off in sales has seen Nokia looking to the Microsoft and its Windows Phone operating system.
Apple is likely to continue its success with the release of the next iPhone in September, with a recent survey finding a high percent of consumers planning on picking one up. Samsung may have been top of the tree if the latest Galaxy S II handset had been available in the US. The handset has already proved to be a massive success in the places it is already available, and there is no reason why that can’t continue once it arrives.
Globally the smartphone market grew by an impressive 76 percent with 110 million handsets shipping. Apple managed to double its market share for all types of mobile phones to 5.6 percent in the second quarter. This was the biggest leap for any manufacturer, and kept Apple in fourth place overall.
Nokia were still top but saw its market share dropping to 24.2 percent from 33.8 last year; this position is mainly down to its entry level devices sold in emerging markets. Samsung are also successful selling more basic devices around the world and has the second biggest market share. The company did see its market share fall by a small amount as consumers moved away from Samsung’s cheaper handsets.
Do you think Nokia can halt the slide of its market share?
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