You have to admire the passion and following that Apple has created with their iPhone device. To give you an idea at just how powerful this is, you will be shocked to learn that a recent study showed that 35 percent of consumers would not buy any other smartphone, as they are waiting patiently for the iPhone 5 to land. They have this blind faith; so will not even consider looking at any other handsets.
The Experian PriceGrabber survey that was conducted involved 2,852 consumers. There are some interesting results in there, but we liked the one where 69 percent said that they would much rather the iPhone 5 given to them as a gift, rather than the Droid Bionic or Galaxy S II. This is surprising, as these are said to be the best Android handsets coming to the market.
Also in the survey are to do with sales, which we found most interesting. 7 percent who took part in the survey said that they would purchase the fifth-generation iPhone (which will be a major evolution) in its first week of release. 14 percent said that they would buy the phone in the first month and finally 51 percent said that they would procure one in the first year.
No other phone seems to have such a following, so why is that? With Apple you know what you are getting, but the likes of Motorola and Samsung can be a little confusing. You know that when Apple launches the iPhone 5 it will have just one software version, and one model – unless rumors of a mid-range version turn out to be true that is. However, this will still not confuse buyers.
Let’s say that you purchase a flagship Samsung handset, you know that it will be out of date in a few months time – something that is not the case with the iPhone. OK, so we know that in its year cycle technology will change and the hardware will be a little old, but with Apple it is all about the complete package, such as the App Store.
We are not saying that the iPhone is perfect, far from it, but you cannot deny that there is this passion for the device that is hard to replicate – unless you are talking about another Apple device that is. Apple’s customer service is another factor why people keep coming back to them. There have been a number of times where I needed to contact Apple about a minor issue, and they had solved this within 24 hours. Then there is their actual brick and mortar stores, as you can book an appointment and have them fix your problem – in most cases while you what. This is not so simple with Android.
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