Android phones vs. iPhone: Quality or quantity, which prevails?

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The sales of Android smartphones have soared over the last two years, gaining Google the dominant percentage of share in the market from having almost none. In terms of devices sold they have taken the lead, having shipped more than their rivals like RIM and Apple. All is not as smooth sailing as it seems however as despite the sales they also have a high return rate percentage, in some cases as much as 30-40%.

This news has got us asking the question whether it is quality or quantity that is most important when trying to gain the highest market share. To some extent quality does prevail over quantity, take Apple for example, they only have one smartphone the iPhone, which allows them greater quality control. This is why the sales of their device have been so successful and also explains their low return rate of 1.7%.

Apple only has the iPhone and still manages to have a large percentage share of the smartphone market as consumers are highly satisfied with the product. Google on the other hand, has a number of different handsets available, making the quality control much harder to handle so you get a variety of Android smartphones to choose from but they also vary in level of quality of hardware used.

The percentage of return rates for Android devices above is a statistic that only accounts for some of their smartphones sold. Truth is that some devices may have an even higher return rate of maybe 50% and some will almost certainly have little or no return rate. Take the Samsung Galaxy S II for example, one of the most successful selling Android smartphones yet, selling 3 million in just 55 days. The HTC EVO 3D is another example of a high end Android device that would have return rates much lower than 30% if any at all.

As TechCrunch explains the Android OS appeals far more to people who may be looking to make their device open platform, but to the average phone user it may seem complicated. This means the more simple iOS handsets could appear easier to use and leave customers more satisfied. Whatever the reason for the high return rate, the Android sales continue to grow, but you can’t help but think they could be so much larger if their return rate was not so high. So which do you think will prevail, quality or quantity?

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  • Guyver

    I’m sick of hearing people saying Apple’s ios is simple and Android is complicated. Let’s face it. If you think android is complicated then you are just plain stupid. My 6 year old can operate my android in and out with no problem so how is it that older people find it complicated? If you find it complicated then you also have a hard time putting your shoes on in the morning or using a remote for the tv. stop using that argument because it makes ios users sound like they are mentally handicapped. 

    • Anonymous

      Well, you are right but please consider that  Android is not intuitive in a way iOS is. Every android phone has different buttons and different UI, has a lot of different shiny shit-stuff like big widgets and moving wallpaper – and maybe these are “distractors” they are writing about. But I think it is about fact that at the first glance android has a lot functions under every button and nothing is consistent.

      • Killbill

        are you dumb?

        • Anonymous

          Of course I am, dad.

    • Anonymous

      Well, you are right but please consider that  Android is not intuitive in a way iOS is. Every android phone has different buttons and different UI, has a lot of different shiny shit-stuff like big widgets and moving wallpaper – and maybe these are “distractors” they are writing about. But I think it is about fact that at the first glance android has a lot functions under every button and nothing is consistent.

  • Nicolas

    “So which do you think will prevail, quality or quantity?”
    Quality … but the 30-40% return rates are just FUD, reported only by one Apple fanboy at techcrunch, with no credible source. No maker would survive with this return rate wich is much higher than the margin made on handset in the Android world, and no Android handset maker went bankrupt yet, they have record high profits instead.

  • Pikeing-74

    Apple iOS easy to use different ways to buy good apps credit card or voucher. android easy to use but with only credit card option to buy apps that’s me out and a lot of other people no point buying android handset just to get free ad full apps