All eyes were on Larry Page yesterday, as we knew that sometime during Google’s Q2 conference call to discuss earnings he would make one of his rare public comments. What was so special about this was the subject of the comment, which was to do with Google+ and the +1 button. We now have a munch greater insight into the company’s social future, and how they aim to make it something that we do more than once on a daily basis.
We do not want to bore you with the growth of Google’s search engine – let’s not talk about Panda – instead it is all about how well received their latest social network offering has been and the impact on not only them but you the user. There are now said to be 10 million people plus on the new social media service, and that number is set to grow at an increased rate.
One quote that we have to point out from Page is this, “Not surprisingly,” the service has been “very well received, because in real life we share different things with different people.” He has a point, and those of you who have a Facebook account will know that Google is on to something here. It is a known fact that Facebook users have issues with how they share their information, but do not think that words alone will help in the titanic battle. However, Circles will be a tough feature for Facebook to follow; get a greater insight into Circles.
WSJ were surprised by the admission from Page when he said that more than one billion items have been shared with Google+ and the +1 button, these include links, photos, comments and even videos. They still have a way to go if they wish to catch up to Facebook, but with Google they have an uncanny way of making website owners conform to a new way of doing things.
It is no secret that these new buttons from Google will influence search results, so those who have a Google+ or +1 button with a huge number of shares will more than likely show up higher in the search results. This is something that Facebook is unable to compete with, and could shape how Google is seen in the world of social media.
During the conference call Page was asked about how Google plans to make money form this new service, but we will get into this in greater detail in a later article. All we can say is Google has a plan, one that they have a great deal of experience in. Page seems more exited than ever in this new venture, as WSJ made a note of how often he said, “really excited” along with “super excited.” He does have a point, we recently signed up to Google+ and the +1 button (see my page here) and we have been impressed with the results. There is room for improvement, but we all have to start somewhere.