With the release of Mac OS X Lion looming, the MacBook, Air and Mac Mini are all expected very soon. As always, Apple has not made any official announcement on the exact release date for the new OS or their product line, but we could be about to see a new price structure internationally. We had hoped to see these new products on the Apple Store today, but although the day is only getting started – we just cannot see it.
From what we have read it looks as though the price of a new MacBook Air could have around $100 shaven off its price, which is about £62 in the UK. This could certainly help with sales, and would be keeping in line with what they recently did with the iMac and MacBook Pro. 9 to 5 Mac admits that this is a small price cut, but it is better than nothing.
The reason for this drop is to try and counter fluctuations caused by currency, as we know that changes in this can greatly affect how much you will have to pay. But that is not the only reason for this rumored price cut; Apple has been working constantly to streamline its operations, and as such the savings made will be able to be passed on to the customer.
The current price of the MacBook Air in the US is $999 for the 11-inch version; this could be reduced to $899. So going at that rate this converts to a price cut of 10 percent. Now if this were to happen Apple could show to the world that they are not afraid to offer aggressive pricing on its new products.
Going back Mac OS X Lion, we had assumed that UK consumers would now have the update, but that did not happen. We had assumed that this was just another one of those rumors, but the news had to be reported. There are so many reasons why this date was not plausible, and one of them is with app developers for the new OS. It seems that they are having a few issues, and that they still need time to iron out a few kinks.
How bad would it be to launch Mac OS X Lion without full app support? At least we know that Mozilla has made sure that their browser is ready, as they have just issued Firefox 5.0.1 update. The reason was due to a constant crashing issue.
Also See: Apple UK Store skips Friday sales