App Store changes mean more expensive apps for some

By Posted 14 Jul 2011, 10:34

Users of Apple’s iDevices often install applications which not only personalize their device, can prove pretty useful as well. Here on Product Reviews we try to keep you up to date with any good applications becoming available. But Apple has quietly made some App Store changes, which mean more expensive apps for some areas.

Yesterday Apple had some scheduled maintenance for its iTunes Connect service, and prevented developers from changing their prices while the service was down. But it didn’t stop Apple changing the way it structures its pricing, which is now more reliant on the exchange rate. According to an article on iTWire by Alex Zaharov-Reutt while Australians will pay less for their apps, residents in the UK will pay more.

Australia has seen its dollar being much stronger than the US dollar for a while now, and has resulted in price drops of up to 25 percent. Applications which used to sell for $1.19 AUD will now fall to $0.99 AUD in line with the US price. This price also includes the Goods and Services Tax so means even better value for Australian residents.

Meanwhile over at Tapmag an article is looking at the price increases on the UK App Store, and now means a £0.59 application will now cost £0.69 a 16.9 percent increase. While an application which once cost £1.19 will now come in at £1.49, an increase of 25.2 percent. When a developer submits an application to the App Store they don’t actually set the exact price for it. Instead they pick a pricing tier which is set by Apple, this will set the prices across all the regions it will be sold.

This will annoy many users in the UK but for residents in Australia and Japan who will also see a price drop. It makes you wonder if prices may start increasing in the US if the dollar remains weak, and developers outside the county may push prices up to compensate.

While the App Store continues to have more content than the recently updated Android Market, Android users often see more applications which are free. The popular Angry Birds was available free to Android users, while on the iOS platform there was a charge for it.

Do the App Store price changes affect the area you live?