Hands-on: World Without Bottles Jet SodaStream, a second chance

By Posted 13 Jul 2011, 13:02

Early last week we gave you what out top ten most useless products were, and one of those on our list was the SodaStream. Having been contacted by their PR Company we now feel compelled to take another look at the device that allows you to “Get busy with the fizzy SodaStream.” When we gave our opinion last week we were thinking back to the 1970s and 1980s, when the device was at its peak. However, it slowly became less popular, as consumers started to realize that it was a novelty item.

We are glad that we have been sent a new World Without Bottles Jet SodaStream, as we can now give it a hands-on review just to see how much it has improved over the years. The first thing that we need to point out is how the technology has not changed over the years. However, do not think that the company has just re-released the product in the hope at generating sales – consumers are too savvy for that.

The model that we have is one of the most basic models – yes that’s right there are now several models available. This is the first clever piece of marketing, as we all know how consumers love choice. And that choice just keeps coming, as there are also more than 30 different flavours to choose from; we were lucky enough to be sent 6 of them.

Trying to make the SodaStream as popular as it once was is a tough sell, but trying to push its green credentials is a major plus. Now we know that there is no replacing Coca-Cola, Pepsi etc, but there are some truly amazing flavours available, and the best part is that you have less waste. What we mean by this is that you will no longer be throwing away plastic bottles as often.

Millions of plastic bottles are thrown away each year, and SodaStream feel that this will be a unique selling point for their drinks machine. Well, we say drinks machine, there are 7 different types: World Without Bottles, Stream, Genesis, Pure, Fizz, Crystal and Penguin. OK, so back to the review in hand, what we love about the one that we have been sent is that it is a limited edition. For each one sold SodaStream will donate $1 to the One to One project, this makes me feel a little guilty about having one sent to us – just hope they still donated a $1 on our behalf. Having said that, by writing this we hope to spread the word just a little further.

OK, so back to the review in hand, what we love about the one that we have been sent is that it is a limited edition. For each one sold SodaStream will donate $1 to the One to One project, this makes me feel a little guilty about having one sent to us – just hope they still donated a $1 on our behalf. Having said that, by writing this we hope to spread the word just a little further. So as we said above, the technology involved has not changed at all, so was very easy when remembering how to use the gadget. Before we even removed the product from its box we noticed that it was already spreading its environmental message, due to it being made from recycled material.

Getting the SodaStream ready took less than a minute, just take the safety cap of the gas cylinder and then screw it into the back of the machine. Remember not to over tighten, and do not use any tools to do so. We made certain that we used chilled water, as this will make the drink taste much better, and also insures a better fizz. The next step was easy, as all you had to do is screw your provided bottle of chilled water into the front of the machine and then press the fizz button until you hear a buzz. We repeated this process three times to get an average fizz, but you can do more or less – depending on how you like your soft drinks.

After that process is done you then have to add your flavor, we decided to go with Pineapple and Grapefruit, remembering to poor it slowly and at an angle, to reduce the chances of your drink over fizzing. The moment that I tasted the drink I was shocked at how similar it was to Lilt. We then repeated the process with a few other flavours, and again we were impressed. OK, so we know that the cola is no substitute for the real thing, but it is nowhere near as bad as some of those store brands.

The system is not perfect, as it feels a little plastically, but we have to remember that this is one of the cheaper models. Some of the others are much better in their design, and will feel right at home in a modern kitchen. Now, I cannot say how often I would use such a device, as we all know how bored adults get with something. However, for those with children, then we have to say that this is perfect, and the choice of those 30 flavors will mean that they are not likely to get bored anytime soon.

The price of the World Without Bottles Jet SodaStream is just £59.99, and comes with one bottle and a gas cartridge. For more information visit SodaStream UK. We just hope that the big stores get behind the new campaign, and try to reduce the amount of wasted plastic bottles, as we have done with plastic bags.

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