Recently we reported on how RIM were losing market share to both Apple and Android in the US. The two platforms are racing away from the competition at the moment. But RIM is not the only platform not exactly setting the world on fire, as Microsoft CEO is upbeat despite weak Windows Phone figures.
The CEO of Microsoft was speaking yesterday at the Worldwide Partner Conference, and according to an article on eWeek.com he said that Windows Phone market share was “very small.” But he said that other factors were good for the platform.
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These other factors are what the company is counting on to rise to the threat of the competition and increase its presence. Ballmer said “Nine out of 10 people who bought Windows Phone” would go on to recommend the platform to their friends. He also stated that people in the industry believed in the platform.
The deal the company has done with Nokia was also brought up, with Ballmer saying that Nokia had the many choices including Android but choose the Windows Phone 7 platform. He suggested that Nokia went for Windows’ as “they saw our roadmaps and saw what we did.” He then went on to mention recent research that suggests that Microsoft can get past Apple and RIM by 2015.
But presently Microsoft’s share of the smartphone market is sliding in the wrong direction, as for the three months between February and May their share slid from 7.7% to 5.8%. This is despite the push of the platform around that time.
While at the same time Android climbed to 38.1% from 33%, and Apple saw its share rise from 25.2% to 26.6% according to comScore. The company will be pinning its hopes on the upcoming Windows Phone Mango update, and hoping this will attract more customers to its platform.
The update will bring a completely new Xbox Live Hub and home screen tiles that can display up to date information. There will also be the ability to put friends and colleagues into groups, and a total of 500 new features. The Mango update is due to release during the fall with handsets from the likes of Samsung, HTC, LG, and Nokia promised with the operating system installed.
Windows Phone 7 has been liked by many users who have taken the plunge, but the trouble remains that many have so far shunned the platform in favor of Android and the iPhone.
Have you used Windows Phone 7?