2011 could finally be the year that Google cracks social media, thanks to the launch of both Google +1 and Google Plus. The two are very different, yet still have the same end goal – to share with others what you feel is worth visiting. Both Facebook and Twitter along with a few others have been doing this for some time now, so was only a matter of time before Google got in on the action.
They have tried before, but failed. However, it is finally nice to see that all their hard work has paid off. When you look at how popular +1 has become in a short amount time, we can see that Google now has something that they can compete with. Only this morning a colleague said to me that Google will overtake Facebook and its 750 million users. I told him that the numbers do not add up to his claim, as when Facebook first launched Likes it proved far more popular than +1 is doing now.
Now we both have a point, yes my facts were correct, as Google has also seen that their new service is even more popular that Twitter’s button. Facebook is another story, but my colleague was correct when he said that Google has a much better platform and this will be the reason why the battle will be titanic.
Choosing what social networking button you want on your website comes down to many things, but in order to get your work noticed you will need all three of the big boys, as well as the smaller players as well. However, users will tend to press the button that they have more association with – hence Facebook being the more popular.
The issue that we have with Likes is how it will then be sent to all your friends on your profile, as you cannot separate friends from family, business etc. This has caused many problems in the past and will continue to do so for Facebook. However, Google has a solution called Circles. This allows you to create circles of contacts, which means that if you have something private you wish to say, then you can share that information with your friends only. Then if it’s to do with work, then you can just tell Google +1 to go out to your business contacts instead.
Sorry to go off subject a little, we are just showing how closely Google are bringing in both +1 and +. We believe that Google will finally win out, as those who wish for their website articles or the writer themselves to get noticed more, then Google’s new services will play a more active part in the success of those websites and writers.
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