1080p movies may be coming to iTunes, new Apple TV incoming?

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Most HDTVs available these days are full 1080p instead of being just HD ready. Now there are rumors that Apple may be bringing 1080p movies to iTunes, so does this mean also a new Apple TV may be incoming.

So far Apple users have to mainly make do with 720p content but according to an article on AppleInsider, sources are claiming Apple may bring 1080p content to iTunes by this fall. Apple has so far avoided the chance of having Blu-ray players on its Macs, which Steve Jobs has put down to licensing complications and added it could translate into a “bag of hurt”.

According to sources a collection of movies which are set for release onto the iTunes Store around September and October, are being sent with documentation for an optional 1920 x 1080 resolution or full HD.

A film from 20th Century Fox was thought to have arrived with encoding options for standard definition, 720p, and a third format which was listed as HD+. A few other new releases from two of the big five film studios have been submitted with optional resolutions of 1920 x 1080, and also an average bitrate of 10,000 kbps.

The same sources have said a new version of the Apple TV could be under development which will be able to push out 1080p. The current model can accept 1080p content but reduces it down to 720p because of the current processor, the new version is rumored to be getting Apple’s A5 chip.

This comes just a few weeks after early versions of iOS 5 were found to have a new video player which will be capable of displaying and syncing 1080p content to the iPad 2. The iPad 2 was the first product to receive the new A5 chip, and it could also bring 1080p playback capabilities to future iPhones, and other products.

When asked if Apple had the ability to start serving 1080p video files to the public, people who are close to the company’s distribution partners said Apple already has such technology. The biggest challenge will be on the consumer side when they choose to stream the massive files 1080p content contain.

The average connection speed in the US is around 5.1 megabits which is about half the speed needed to stream 1080p content without having to wait for a long period. Residents in the UK also have a patchy internet connection in certain areas.

Do you hope Apple starts to offer 1080p content on its iTunes Store?

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