Skeptics falter with Apple Back to School promotion for 2011

By Gary Johnson - Jul 9, 2011

Apple recently kicked off their annual Back to School promotion which is a great incentive for those who qualify to purchase a new Mac. This year’s offering was given a tough time when it was first announced by some quarters, but skeptics falter with Apple Back to School promotion for 2011.

Many industry watchers wondered if the deal this year would attract much interest, but Blake Steven of AppleInsider is reporting the promotion has got off to a good start. In some areas it has helped Sales of Macs have a fourfold increase compared to those of Windows PCs by college students.

Analyst of Global Equities Research, Trip Chowdhry, told investors this week that education sales of Macs were selling far greater numbers than Windows PCs. Research by the company found that of new students, eighty percent were purchasing Apple Macs compared to Windows.

The promotion this year sees education customers receive a free $100 iTunes store credit when purchasing a qualifying Mac. It was originally thought by some that this year’s offer wasn’t as good as those in previous years. But recent figures haven’t showed this to be the case. Last year people who qualified for the deal were offered a free iPod Touch.

Advertising that Apple used for the promotion hinted that students would use the credit to purchase applications via the Mac App Store, but most have used it to purchase music tracks from iTunes. It has also been noted that older students are thinking of buying an iPad before studies begin. Meanwhile there are more students who are at online universities like Phoenix Online that are getting Macs compared to previous years.

It has also been reported that Apple are having a big success in the enterprise. Data is showing that around 35 percent of Fortune 500 companies are offering employees Apple as a choice, with most choosing the company over Windows.

Some of these gains are being put down to the iPad with companies being urged by employees to also support other Apple devices such as the iPhone. The Apple money machine is expected to get even bigger with predictions that iTunes will generate $13 billion in revenue in fiscal 2013.

This has lead GER to alter its revenue estimates upward to take into account the strong Back to School sales of Apple computers, and predicts that iTunes will have a growth rate of 39 percent over the next three years.

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