Pre iPhone 5 release: Apple targets RIM with business apps

 

By Posted 9 Jul 2011, 15:14

The iPhone rumor mill is beginning to hit top gear as we get closer to the expected September release date. As we reported recently it looks we could actually be seeing two new handsets released later this year. But before the iPhone 5 release Apple is targeting RIM with business apps.

A few days ago we told you that RIM are losing market share to both Apple and Android as consumers turn their backs on the company’s handsets. Now Jordan Golson of MacRumors is reporting that Apple is now looking to win over more business users by advertising a collection of business applications.

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They have put an advert on the back on influential business magazine The Economist. It advertises a collection of apps from the likes of Bloomberg, iWork, The Economist, and Oracle Business Indicators. It also had the advertising slogan of “iPhone loves business, and with over 425,000 apps the best phone for apps just keeps getting better“.

During Apple’s 2011 second quarter announcement, COO Tim Cook mentioned that 88 percent of Fortune 500 companies were deploying or testing the iPhone. While 75 percent were doing the same with the iPad. The company also has a feature packed dedicated iPhone business page.

This contains case studies as well as information on how the iPhone handset can be integrated into a company’s existing IT eco-system. As we reported already Apple are allegedly looking to bring out a cheaper iPhone handset. This if true could take more customers away from the likes of RIM, as well as other handset manufacturers.

The all newly designed iPhone 5 is said to be thinner and lighter but difficult to manufacturer, which may lead if true to a shortage of units upon release. But this does happen with most new Apple products when they are first released, especially the iPhone.

There was a time when Blackberry handsets where the leaders in the business world, but since the iPhone and more recently the Android explosion the company has seen customers jumping ship. It has been reported that Apple are planning to ship a vast amount of units of the new iPhone this year. This follows record sales of the iPhone this year as more carriers around the world take on the device.

It certainly looks at the moment of being a two horse race in the battle for supremacy in the smartphone market, but RIM does have some good looking devices in the pipeline including the Bold 9900.