Going back a year who would have thought that Google would have finally got their act together when it came to social media interaction? The reason we say this is because in the space of a month they have launched two new services, with the Google +1 (aka Plus) button being the first.
It is this service that goes into direct competition with Twitter, and it seems that Google’s code is being implemented onto websites more than its rival.
We have a few theories why we think that is, which we will get to a little later in this article. SEO firm BrightEdge has been examining 10,000 of the biggest websites over the past few weeks, and the Google +1 button has seen an increase of 33 percent in placements.
So far this month the +1 button was placed on 4.4 percent of those websites, that’s an increase of 0.8 percent compared to June. However, when you compare this to the 3.4 percent placement of the Twitter button you get to see what a good job Google has done.
Mashable would like to bring things back to reality for a while, and just like to inform us that these both under perform when compared to Facebook’s Like button, which is on 20 percent of those 10,000 sites. You might think that we should give the Google +1 button the benefit of the doubt, as it is only just over 3 months old. However, the Like button was coded onto 50,000 sites in its first week, and double that by the end of that same month.
There is still a long way to go, and Google do have an ace up its sleeve. It is no secret that Google ranks a website based on a number of key factors, and they now have a new one, how socially interactive it is. For this reason we have no doubt that a website that has more +1’s will rank much better, as Google will see that it is popular with those who know best – you the user.
For years websites were just getting by in the hope of being seen, but it was not until the introduction of social networking that things really started to take of. Some were able to take advantage of this much sooner and easier than others, but there has never been a better time to get noticed – as long as the user likes what they are reading?
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