When Verizon had announced that they were to release the iPhone 4 in February, we had mixed feelings. At first we thought that sales would be healthy, then the next reality kicked in and most of us assumed that things would not be that great. However, it seems that there has been a surprising Verizon iPhone 4 uptake, but could this all change now that the upcoming iPhone 5 will have tiered data limits from the start?
A recent report has been released, which shows that 32 percent of all iPhone 4 smartphones in the U.S. are running on Big Red. This is a huge achievement considering that the AT&T version had eight months on Verizon. LA Times also found a few other interesting facts from this recent Localytics study.
In the first month Verizon managed to grab a 20 percent share of iPhone 4 sales, and just five months later increased that by another 12.3 percent. Now you may think that growth has slowed – and you would be right – but you have to remember that sales will always slow with an aging device.
Verizon will not have things so easy with the launch of the iPhone 5 for two reasons; the first is that they have now scraped the unlimited data limits, and are now capped like AT&T. The second problem is that it will not only be the two carriers offering the fifth-generation iPhone to their customers, as there is a strong possibility that T-Mobile and Sprint will also be in on the action.
We really should not underestimate this tiered data plan, as this was one of the reasons why customers chose them over AT&T, and now that advantage has been taken away. You have to wonder if Big Red has shot themselves in the foot on this one?
Having said that, current customers can still benefit from their old unlimited deal, it is the new ones that will suffer. It is not just the new iPhone that is set to suffer on Verizon, as we also touched on the subject earlier that the Droid Bionic could also fall prey to lower than expected sales.
What we do know is this, these next few months are going to be testing times for Verizon, as this is when they plan to launch a number of big players to the handset market, not only with the two we have mentioned here, but also the elusive Samsung Galaxy S II as well.