Twitter Promoted Tweets: Cost to the user

By Posted 25 Jun 2011, 10:03

We first learned about Twitter promoted tweets back in April 2010, but we now have news that they are about to be implemented into our Twitter feeds, but at what cost to the user? We have to wonder if the user will be happy with it or will they be angry that they could get bombarded with advertisements? However, you have to remember that they need to get revenue from somewhere.

Not much had been known up until yesterday about this new advertising campaign push. Now there is loads of information to go on, but the one that really matters is when will your Twitter feeds start to get these unwanted ads? We cannot give you a definite date, but it is said to be within a couple of months.

Promoted Tweets is not new, but the idea of them showing in your feed is and I for one am not happy with the idea and I’m certain that I am not the only one? Now we know that we cannot be hypocritical, as we show ads on our website. However, we believe that having them show up on your own personal Twitter is not right, how would you like it if we started to send you loads of emails each day asking to visit our site?

What will anger Twitter users even more is how you will see Promoted Tweets appear in your account from companies that you are not even following; it will be as if your account has been hijacked. Twitter knows that they need to do something if they have any hope of securing a future – not sure that this is the way though.

There are suggestions from some of our readers that if we thought that this new advertising model was bad, then just wait to see what Twitter has planned for the future – whatever that means? Although Digital Trends believes that this could be a little like a Groupon-like client, so brands could schedule tweets.

Now Twitter has said that if this new service does not improve the user experience, then they would remove it, but can you see that happening? If Twitter sees a significant increase in revenue, then surly they will not stop this service – even if it is angering users?

We would really like to know what you think of Promoted Tweets muscling in on your Twitter Feed, are you for or against it?