When it comes to online domination for videos, movies and TV, YouTube and Hulu are at the top of their game. The recent comScore Video Metrix also found that Hulu has almost double the amount of video ads as YouTube in the U.S. The data collected was for the May 2011 period and out of 176 million users they watched an average of 15.9 hours of video each month.
This is a huge number, as it adds up to 5.662 billion viewing sessions for just that one month. This is one reason why we have seen an uptake in the amount of advertising seen before or during a video. The true king of both these services was YouTube, which beat of the likes of VEVO, Yahoo, Facebook and Viacom Digital.
Over the years there have been a number of online video services launched to compete with YouTube, and although they are good and offer an easier service, there seems to be no beating them at the moment. We have to wonder why no one is able to come close, maybe because they have the backing of Google?
Rapid TV News has been looking at the Video Metrix and found that on average users of Google’s video service managed 311 minutes per viewer, but Hulu was not that far behind with 217.8 minutes – not bad when you consider the former has a greater reach.
Now some of you may wonder how people can spend so long watching these videos, I for one am one of them. From time to time I will go on YouTube to search for a funny clip or two, but do not spend all of my spare time looking for hot searches etc. One has to wonder where these people find the time to do this – maybe your neighbor is one of them, and has been the one slowing your Internet connection down?
YouTube has had a two-year headstart on Hulu, with the former being founded in 2005 and the latter in 2007. However, the two are very different in business models. YouTube is a free online video-sharing service, whereas Hulu is a paid over the top subscription service offering content from movie studios.
We expect both services to expand in the coming years, especially as the likes of Samsung Smart TV and other connected TVs include the likes of YouTube and other online video services. How many hours would you say you spend on any of the above?