Competition for tablets as new Black & White Nook and Kindle share a common enemy in the iPad.
The Nook is the new edition to rival the popular Kindle and iPad and a review by John C Abell on Wired tells us of the newest black and white version of Barnes & Noble’s e-reader. The general view is that the Nook is lighter and smaller than the Kindle and this could be a main factor when it comes to usability and competition with e-ink devices.
With the Barnes & Noble Nook available for $140 and the Amazon Kindle at $114, their main competition is the tablet. Other touch screen devices that allow you to browse the web and watch videos seem to do a lot more than book reading. Yet when it comes to e-readers the Nook and Kindle are an easier way to read and ideal for constant e-readers.
Software applications for e-reading on the Nook are easily obtainable with Barnes & Noble selling over two million Nook books, double what Amazon offers for the Kindle, nearly a million titles. The Nook is slightly smaller than the Kindle and weighs about seven ounces, this is ideal for an e-reader and seems to be a comfortable size for reading with one hand and alternate hands.
The social media sharing and touchscreen keyboard features are good enough on the Nook, but nothing to write home about. The answer is what you really want from an e-reader and that is an easy to use, comfortable, and practical device. The page-turning buttons are on strips on either side of the face of the device which is a great feature for use with one hand.
One of the main setbacks is that the Nook e-reader is not so good in low light and this can be where the tablets are more effective. The scroll through all your contacts rather than search can also be a bit of a pain if you have many contacts. With this in mind as far as e-readers go this is a great addition yet the pricing is still a bit steep.
Do you think to gain a wider market the e-readers will have to compete with the tablet or reduce the overall cost? For more details on the new black and white Nook and Kindle sharing common enemies, visit wired.com.
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