The Samsung Smart TV is going from strength to strength in most major countries; we had already discussed about the TV commercials in the UK, and now Australia have started their own. The “Immersion” campaign, as it is known will focus on 4 key strengths of the new range of TVs.
These four keys areas of focus are as follows: High Definition, One Design, Full HD 3D and finally Smart Hub4. So the first looks into the picture quality, which we know Samsung are way ahead of the game for their price ranges. The second is all to do with how thin each Smart TV model is; thirdly it is all about the latest in viewing technology that jumps out at you, and finally is the ability to connect to the world socially.
The commercial has been cleverly shot and you can see in the image over on Campaign Brief how a blank canvas of a living room has been used in what is described as “immersive spaces”, which has been done by using a technique called Projection Mapping. The production company behind the commercial is Flying Fish.
Samsung knows that their range of Samsung Smart TVs has so much more to offer than some of the other brands on the market so needed a campaign to make them stand out. Now we do not know about you, but these commercials that will begin in Australia in the middle of June will certainly be noticed.
Do you think that the “Samsung Smart TV Immersion Campaign” will confuse or make consumers more curios about these devices? Samsung TV’s USA Facebook page can be found here. Samsung TV’s USA Facebook page can be found here.