The announcement of Apple’s iMessage app built into the upcoming iOS 5 software update has caused quite a stir. Not only could it have financial consequences for mobile carriers around the world, but it could also be very bad news for third-party developers, like the creators of WhatsApp.
For those of you who aren’t aware, WhatsApp is considered to be one of the best applications on the iPhone at the moment, as it allows users to send SMS, MMS and audio messages to other iPhone users for free, as long as you have a data connection.
However, fans of WhatsApp will be faced with a difficult decision to make once iOS 5 is released in September, as Apple’s iMessage attempts to emulate the core features of WhatsApp, but the key thing here is that iMessage will replace the current messaging app on the iPhone, so everyone is going to use it at some point.
WhatsApp will still be favorable amongst many users since it has the advantage of being cross-platform with the likes of Android and BlackBerry users, but Apple’s own service will also allow you to send messages to those using an iPod Touch or iPad device over 3G or WiFi.
We can imagine a lot of you are going to be cutting your SMS plan with respective carriers, but if you are a regular user of third-party messaging apps such as WhatsApp, let us know what your preference will be once iMessage is rolled out.