Studies show US hooked on Netflix

By Posted 18 May 2011, 09:25

We recently gave you the news that Netflix had signed a new contract with Miramax to give users access to the company’s catalog of movies. Now recent studies show the US is hooked on Netflix, as the service accounts for almost 30% of internet traffic.

Eric Mack of Cnet is reporting that Netflix only accounted for twenty percent of downstream traffic during peak periods seven months ago. Currently the company has a 28% subscriber coverage in the US, so there is room for much more growth.

Most of the Netflix usage comes from games consoles such as the PlayStation 3, Xbox 360, and Nintendo Wii making up around two-thirds of all downstream traffic. Meanwhile PCs account for less than 20% of Netflix usage.

In off peak periods Netflix still manages to take up around a quarter of total US internet traffic. The second largest internet usage was with Bit Torrent with 17%. Upstream usage is a different matter with Netflix only accounting for 3.5%.

The service will continue to grow as more people turn to downloading movies instead of going to the rental store, which is what Blockbuster has recently found out. The service is also arriving on more platforms as well; following the recent news of some Android handsets can now receive the service.

Do you use Netflix?