McDonald’s to use touchscreen ordering

By Marlon Votta - May 17, 2011

The last days of cashiers could be near as McDonald’s are planning to use touchscreen ordering.

An article by Matthew Finnegan on TechEye Network, is reporting the general idea is to cut customers waiting times for a quicker service.

Recent news informs us that McDonald’s will be supplying 7,000 European outlets with the swipe card and touchscreen facilities. The idea is to make ordering a McDonald’s quicker, easier and more efficient for the customer.

This also seems like a responsive way to get more revenue in a shorter amount of time. McDonald’s will also be able to get a database of popular orders and information on further improvements from computer surveys. Other fast food outlets will probably join the cause with KFC already currently trialing touchscreens in some UK stores.

There are reports of various McDonald’s branches that are going to hire waiters in some of their outlets. This is hard to understand, maybe is for that restaurant experience that you do not normally get with fast food.

In the time, its takes to order your Big Mac you could have changed your mind a least once; this argument would be hard to win against a computer automated till.

With McDonald’s using touchscreen ordering, could this mean cashiers jobs are at an end? In time where jobs are hard to find this may not be the future for staff in fast food chains all over the world.

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