In 2009 Motorola released their Droid which showed a lot of promise and potential as to what the future held for the company. Three years on however it’s not looking as easy, with the rise of Apple’s device’s popularity and their success with the iPhone and iPad.
Despite selling 4.1 million Android smartphones in the first quarter 2011 raising sales totals 22% Motorola are by no means in a comfortable position. Also although they were the first to release an Android 3.0 Honeycomb tablet, the Xoom, it only sold 250,000 units in comparison to Apple’s iPad which last quarter shipped 4.7 million units.
It is said that Motorola have sacrificed some of the quality in their products in order to try and be first to sell in the market. This of course is a huge mistake in the long term and losing customers could cost them.
According to the article at eweek.com Motorola were also caught off guard by Apple’s launch success of the iPhone 4 which Verizon took advantage of. Motorola now finds itself competing with the Verizon iPhone with their Droid Bionic as well as other manufacturers’ smartphones.
Check out the link above for the full article on the matter. What do you think is the main problem Motorola have? Is there anything they can do to improve sales? Let us know your thoughts below.
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