BlackBerry Mobile Search and Maps Will Be Powered by Bing

By Posted 4 May 2011, 16:32

BlackBerry news was coming in thick and fast yesterday, so much so that we forgot to mention a huge announcement made by both Reseach in Motion and Microsoft regarding mobile search and search for BlackBerry OS.

During the BlackBerry World 2011 keynote RIM’s co-CEO Mile Lazaridis and Microsoft Ceo Steve Ballmer revealed that Microsoft Bing search and maps will be integrated into BlackBerry products at system-level, they also confirmed that these new features would launch this holiday season.

Things are still pretty vague, but they did say that many different search methods would be available, obviously standard search functionality will be possible, but we also heard that you will be able to search using your BlackBerry’s camera and microphone. This sounds very much like voice activated search and something similar to Google Goggles which allows you to search the web using pictures (find out more here).

One thing which has never really impressed me about my BlackBerry is its map functionality, it doesn’t seem very well integrated into the OS 6.0 environment and it is not accurate enough to replace a sat nav device, perhaps Bing maps and venues being integrated into the OS will be a great thing for future BlackBerry smartphones.

We like the sound of Bing integration, but we will have to wait to see it in the real-world before we make decide whether it is really up to scratch. Below we have embedded a 3 minute video which shows us some of what we can expect, are you impressed? We like the locally relevant deals feature, which lets you see deals in your area at restaurants etc.

Do you think Bing integration will be a good thing for future BlackBerrys?