Microsoft Zune Players Axed, Software is the Future?

By Posted 15 Mar 2011, 12:21

According to a recent article posted on Bloomberg it looks like Microsoft will stop introducing new versions of their Zune portable media players, instead they will concentrate on the Zune software.

Apple’s iPod variants dominate the music-player market accounting for 77% of unit sales last year, Microsoft’s Zune players didn’t even reach the top 5, however the Zune software still has a strong future on your Xbox 360s, PCs and smartphones.

Recently a Microsoft representative failed to confirm that the Zune music and video players were being axed, however did release this statement: “We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms”, as you can see there is no mention of the Zune HD etc.

It is thought that existing Zune models will continue to be on sale, currently the top-end model is the 64GB Zune HD, however 32GB and 16GB variants are also available.

To be honest with you high-end smartphones running Windows Phone 7 pretty much rule out any need to buy the Zune HD, let’s face it any half decent smartphone you buy these days features multimedia capabilities which are comparable to the Zune HD.

Do you own a Zune player? Do you think they are underrated portable media players?

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  • Matt

    I have been a Zune user for years, and have absolutely loved the experience!

    The software is superb! Far more intuitive than anything iTunes has done over the years, and far more user friendly and customizable. The software is aesthetically pleasing, efficient, and offers a wide variety of implicit functionality that iTunes lacks. Although I am sad that they are potentially dropping the Zune series, I am happy (as an xbox 360 and WP7 owner) that they are continuing to work with the Zune software. I would hate to have to leave Zune, and really think it has a strong future!

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