Back in September Land Rover commissioned four artists to create a wireframe model of the Range Rover Evoque. Now for the 2011 Geneva Motor Show Land Rover has used artist Benedict Radcliffe version of the Evogue.
Jeff Glucker from autoblog is reporting that the wireframe model is meant to show how customers can personalize the Evoque with various options which are available. The wireframe model can be disassembled into several smaller pieces that are to highlight the different options customers have.
The model has 3D wheels and front and back seats all manufactured from steel, which have been painted in bright colors including neon pink and lime green. All the components are suspended in a wireframe box which creates a life size wireframe model.
As the pieces are taken apart they each form individual stand alone pieces of art. Artist Radcliffe has been a major player in creating the wireframe concept for Land Rover. He has advised on the creation of various sculptures that have been showcased across the world.
You can see a video about how Benedict Radcliffe comes up with his wireframe artwork below.