Verizon customers who have been waiting for the HTC Thunderbolt, should be getting access to the handset “very shortly”, that’s according to Verizon’s chief financial officer Fran Shammo.
An article on ZDNet by Larry Dignan is reporting that the handset will also bring with it a new “tiered pricing structure.” Shammo was talking at a Media and Telecommunications conference, and said the release of the handset will give customers “a flavor” of what their new tiered pricing structure will be like.
With LTE Verizon are planning a totally new way of pricing, which will be announced with the launch of the Thunderbolt. The company will be aiming to get more people to upgrade to smartphones as they become cheaper, and plan to do this with the tiered pricing plan.
At the moment the company has a lot of customers on feature or multimedia handsets where feature phones, pay nothing in data charges unless you use it. But after releasing the iPhone Verizon saw a high number of customers upgrade from feature phones, and now sees a potential customer base that are willing to spend $30 to $50 per month.
This is why Verizon feels that tired pricing will be important in the future, and wants to get people onto LTE by offering customers a low entry point to become owners of a smartphone.
Many people have been frustrated with the wait for the HTC Thunderbolt, and the company has still not given an exact date for the handset. There has been talk of March 10 but as of yet nothing official, so the wait will continue.
What do you think about Verizon’s plans for tiered pricing? And are you planning on getting the Thunderbolt?