Amazon is set to take on Google and launch its own Android App store later this month. Mobile advertising network Millennial Media tweeted the news yesterday.
Stuart Dredge from Cnet UK is reporting in an article that Amazon its self hasn’t really said much on the matter, except on its own developer site having a FAQ answer saying “We haven’t announced that yet, but we expect to launch later this year.”
On the FAQ it does say that the new store will offer free and paid for apps, and will work on devices running Android OS 1.6 or later. And at first the service will only be available for customers in the US, but they will surely roll the service out across the world as time goes on.
The people responsible for the tweet, Millennial Media, seem to be a partner for Amazon’s new app store. And blog posts from them mention support for the new Android Appstore launch.
So why would you want to use Amazon’s new app store when you already have Android Market? Buying apps could be quicker using Amazon’s 1-Click payment system, and developers are being encouraged to have videos of their apps available when submitting them to Amazon for approval.
You will also have Amazon’s recommendations system which will be based on your previous purchase history at your disposal. Having more than one place to purchase your apps is surely a good thing, more choice and competition may also mean cheaper apps.
What do you think? Will this be good for Android users having a rival to the Android Market?