When consumer electronics design their products they do it for a number of reasons. However, the designers themselves have one goal in mind, and that is to be recognized at the International Forum Design Awards (iF). Well, the people at Sony certainly have something to celebrate, not only did they win four gold’s, but another 22 to go with it.
The four prestigious ‘Gold Awards’ were for the Handycam NEX-VG10, “α” NEX-5 digital camera, BRAVIA NX800 TV Series and finally the VPL-FX500L / VPL-FX30 projectors. What makes these awards even better is how they represent four key areas where Sony excel. So what is so special about these four devices?
The “α” NEX-5 shows how Sony is not afraid of change; we have also seen this with their new Alpha Series Translucent Mirror technology cameras. There are still a huge percentage of consumers out there who wants a DSLR, but do not want a camera so large. However, the “α” NEX-5 makes it possible to have the same quality as a DSLR, but at a fraction of the size.
Next we have the BRAVIA NX800 Series, and you do not need to be a design expert to know that you are looking at something very special. Over the years there have been a number TVs hit the market that could be mistaken for one another. However, this is something that Sony has never been guilty of, and the NX800 taking gold is proof of that.
The Handycam NEX-VG10 has evolved over 25 years; Sony shock us each year with their innovations. What makes this particular model so special are those interchangeable lenses, as well as its 14.2 effective megapixel sensor.
Finally we have the VPL-FX500L / VPL-FX30 projectors, and are not to be mistaken for those cheap ones that you can move from one room to another, as you see fit. These two devices are made to stay where they have been installed, such as boardrooms, auditoriums etc.
For more details read the Sony’s full press release.
Do you think that Sony deserves to take these four gold awards?
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