Nook Color Gets Price Drop: Retailer Competition

By Posted 1 Mar 2011, 10:00

While looking around on eBay last night we came across something that may be of interest to you, a Nook Color price drop. There could be a number of reasons why Barnes & Noble has done this on their official eBay store page, but our best guess is that it is retailer competition. What this means is that they wanted to try and compete with other cheap prices that had started to appear on the Internet.

The usual price is $249.00, but once you apply the eBay coupon code you will get $50 off, as well as free shipping. The Nook Color was a very popular device when it first launched, but with a price tag of just $199 it is now a more attractive devices to read your eBooks on. We cannot be certain how long this deal will go on for, so you best not ponder too long.

So it does look as though Barnes & Noble are trying to compete with other online stores, but is there more to it? The company knows that they not only have to compete with other eReaders, but also tablet device as well. The reason for this is that they are able to gain access to the Kindle Store, such as the iPad, and with a new version coming out soon; the market is set to get a whole lot tougher.

The biggest rival to the Nook Color is Amazon’s Kindle; both have their good and bad points, so it just comes down to what you want from the device. The Nook has more style, while the Kindle has a much better screen and battery life. So if you are do not care what a device looks like, then the best choice has to be the Kindle – its also cheaper as well.

Will the price reduction persuade you to purchase the Nook Color, or is $199 still too expensive?

  • ypsrudy

    You bet if they drop the nook color to $199 I will be ordering it right away. The NC is rock solid and feels like it's got enough body weight to make it feel solid and durable. Time will tell but as far as I'm concerned I'm sold and I want one right now!