From March 6 AT&T have said they will be stocking Amazon’s Kindle device in its retail stores across the country. AT&T certainly has interesting timing with Apple’s launch of the iPad 2 in a couple of days, as Amazon could stop distribution of Kindle software for iOS devices.
Joe Wilcox from betanews is reporting that buyers will now have the choice of the lower priced Kindle when thinking of purchasing an iPad. This retail option for the Kindle is not new, as Best Buy and the Microsoft store in San Diego both stock the device.
The Kindle has been successful with people buying it direct from Amazon, but it has also benefited from being in retail stores according to Stephen Baker, NPD’s vice present of industry analysis. He said that “more customers can see and become aware of it”.
Amazon has been talking about record Kindle and eBook sales, but as of yet haven’t released any actual figures. AT&T president of emerging devices Glenn Lurie said “we are confident the Kindle will be an attractive addition to our in store connected devices lineup.”
But Baker doesn’t think they will be much of a success and said “I don’t expect them to sell very many”, and used their netbook distribution as an example which died quickly. But customers who were thinking of an iPad for reading eBooks, the Kindle has appeal with its lower pricing. The 3G model costs $189 compared to $499 for the cheapest iPad.
And later this year Apple wants Amazon to offer eBooks via the Kindle application instead of a web browser. This will mean Amazon will have to pay thirty percent of sales to Apple, so Amazon and other publishers will have to raise prices or take a hit on profits.
Do you think the Kindle will be a success in AT&T stores?