Chrysler 200: Eminem Backs Detroit Midsize Car

By Posted 7 Feb 2011, 11:43

The Chrysler 200 has already got off to a great start, as the automaker turned to its fellow Detroit resident to give it his seal of approval. Eminem now features in a new commercial, which coincidently was shown during yesterday’s Super Bowl – that’s another Auto ad to put in the list then.

This looks to be a very good year for not only Chrysler but the 200 model sedan as well, as a convertible version will be on show at the upcoming Chicago Auto Show 2011 in just a couple of days time. Freep reports that not only did Eminem appear in the commercial driving the 200, but his track “Lose Yourself,” could also be heard in the background.

As you may remember, we informed you that the new 200 is a replacement for the Sebring, which we said was a vast improvement over that older model. Chrysler needs this new sedan to be a success, as this market has been getting tougher over the years. They must want this to work, as the CEO admitted that they spent $9 million on this ad.

Inside Line has been looking more closely at the Chrysler 200 Convertible ahead of the 2011 Chicago Auto Show, but they do believe that it will not be much of a surprise for the press or the public. The reason they say this is because we already know so much about the car, and they are certainly right about that fact.

Do you think it is a good or a bad thing to already know this much about a car ahead of such a large auto event?

  • taylor

    im buying 1 very soon like when they come out ill be there to buy one

  • Aledo

    I thought the ad was brilliant and completely breaking the mold on Chrysler perceptions. If Chrysler truly returns to prominence, this ad will be known as the beginning of the rebirth.