Honda Element Discontinued After 2011: CR-V to Blame

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Honda announced that the Honda Element is to be discontinued after the 2011 model, this SUV promised so much but has come under intense pressure from not only rivals but the CR-V as well. So where has it gone wrong for this boxy utility vehicle?

Owners of the Element consisted mainly of those with dogs or bicycle enthusiasts; well that’s how Jerry Hirsch from LA Times put it. The reason for this is because of the huge rear space that the SUV offers; not having to remove a wheel from the bike was certainly a plus for the vehicle.

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When the Element was first released there was a sales explosion, but things have gone downhill since then. Honda said that sales peaked in 2003, selling more than 84,000 units; Hirsch says that that was almost 10% of all SUV sales.

Since then sales have gone downhill, and they have not been able to recover; in 2009 only 14,000 Elements were sold in the U.S., but looks set to sell about 16,000 by the end of this year – a long way of the 84,000 peak. To give you an idea of just how poor this is, over 180,000 CR-Vs have shifted so far in 2010.

Dan Gearino from The Columbus Dispatch said that once the plant stops making the Element they will be able to concentrate more on the ever-popular CR-V crossover. Will you be sad to see the Honda Element go, or should it have been discontinued a while ago?

  • Gary

    I think the element would be a hit again if it offered a 6 cylinder option with increased tow capacity.Fuel econmy would barely suffer because the 4 cylinder boxy shape burns more fuel simply because of its shape. The six would get almost the same mpg but offer that outdoor enthusiast the ability to tow a 18 to 20 ft boat as well . Actual mpg that element owners experience is below what the epa sticker says.

    • Cheryl Price

      I agree that the 6 cylinder option would be a good idea, but I disagree with the comment about fuel economy. I have owned five different Honda vehicles, and I have always gotten better than the EPA mileage on each vehicle. It’s all about how you drive.

  • Tom

    I agree the fuel economy (if you can call it that) is very poor at 16/17mpg and never better than 20 on the highway.There will always be something else to drive.Ho hum…

    • Paul

      Gee, I've never gotten LESS than 20 mpg with my 2004 AWD EX, and have had 26+ on trips in the spring and fall when I'm not running the A/C.

      Paul

    • telygo

      Don't know how you are driving, but I consistantly get 18 to 20 mpg in the city and 24 to 26 on the hiighway

    • dave

      Wow, not sure why your mileage is so low; I get about 26 overall in my 2004 E

  • Ben

    I own one and as a drummer I cannot think of a more practical vehicle. I have had the rear seats removed with my full kit in the back and gotten over 20 on the highway. I think it is a shame they are being discontinued. I think the decline in sales was because they needed to be advertising the vehicle to more than just "dog and bicycle owners." It has many other practical features for a variety of things.

    • dave

      Right on, Ben! I am a drummer as well and my E is PERFECT for hauling my kit around; I will miss them!

  • Joe

    I thought this was a ridiculous vehicle for a few years when it first appeared. Then I finally drove and find it to be the adverse and useful suv ever. I absolutely do not want any other suv. The element has been such a gem for me and my family and it’s design makes it versatile and a snap to use with just about no effort. Lets face it. Now I have to buy a new one and figure out how to make it last at least thirty years.

    • Debbie

      Amen…. Honda you had a real jewel please please reconsider. I am a mom with college kids .I use it for garage saleing , my son's football games and moving all my kid's , I don't know what I am going to do !! No comparrison to the crv !!!

  • Ellen

    I love my element. I can fit my mom's wheelchair in the back without having to fold it up. It can fit furniture and all sorts of other boxy stuff in the back. Really a useful and versatile vehicle. Could all those "toaster" commercials and be giving it a bad rap.? You can get way more stuff in it than a Kia or a CR-V. I'm tired of people making fun of it, they just can't see how useful and cool it is. It's an SUV that doesn't scream "SOCCERMOM!" I don't want a van or a pickup truck and as far as I'm concerned there are no other SUVs that can hold the same amount of stuff without being those things. The pickup on this thing is great also.

    • Ben

      The pickup is great? I cant imagine that. Going up steep hills i have to turn off my A/C to give more power to engine. The element is a great car and very diverse. Having said that, i just traded in my Element for new Jeep Grand Cherokee. Talk about pickup. I only lose 4 MPG in the city and now I get to drive a fun car with a Hemi.

  • Bruce

    The only true SUV on the road. No carpeting, a flat floor, great driving position, terrific turning radius, easy to park, incredible headroom, the last SUV with a tailgate. I love the tailgate, it makes a great working platform. I do network TV production out of mine hauling cameras, teleprompters, dolly track and even a 12 foot camera crane. I hate to see it go. I put 215,000 miles on my 2004 with only minor repairs. I just replaced it with a 2010 in June. I hate to see it go there's no other car like it.

  • garn

    i have had two elements – a 2003 and a 2006 – and love them – i still have the 2006. i think it's the best car i have ever owned – in terms of it being an all-rounder. i was sad to hear it was being discontinued.

    • Ben

      I thought i was the only one that bought two of them. Just ended up selling mine. When they discontinue the car next year the resale value on this is going to plummet.

  • Tim

    Most practical SUV ever made. Too bad sales have to drive decsions like these. Bought a used Element for my daughter a couple of years ago. She is in college and texts me occassionally just to rave about her SUV. She swore she wouldn't drive anything else. I love the thing. Built on the CRV platform, but WAY more fun to drive, and more useful, than a CRV. There might not be a huge market for the the Element, but it filled a niche that will be completely unfilled once the Element is discontinued.

    Honda seems to do this occasionally. They discontinued the Valkyrie motorcycle after I bought one, now they've discontinued the Element after I bought one. They make incredibly innovative and cool products that appeal to a niche market, and when only the niche they are targeting buys them, they disconinue the products. I realize nothing can last forever, that includes my relationship with Honda.

  • Nick

    This vehicle was the very defenition of practical, like a swiss army knife. But, it needed to have good fuel economy. I can not believe they could not address this most serious of issues.

  • Alan

    we have 2 benzo's and we'd always rather take take the element. we love football,NASCAR, and basrball this is the best tailgate car ever. camping is a breeze and i will never get rid of it. wish i could tow a little more though

  • Dwayne

    I agree with the 6 cylinder option. I also think that Honda would benefit from offering a Hybrid like they do in other models. Also agree that it is the only true SUV out there. Most of us don't want carpets and leather in a vehicle that we haul stuff in! I have had my EX since 2003 and it has been exceptional. I may have to step up to the plate and get a 2011 before they are no more.

  • Rowan Nary

    Are they kidding? Ours is an '05, and there is no way we want anything else. We don't bike nor do we have dogs. What we do do is camp. This is the perfect car for campers! We're medieval re-enactors as well and the Element is perfect for hauling all the armour and other gear that goes with that. I suppose their problem with low sales might be because Element drivers buy the car and then hang on to it. We've been getting calls and emails and snail mail from dealers asking to buy our Element because they are low on stock of them. That doesn't sound like a low sale problem to me. What a bad decision.

  • Lou

    We are a couple of very active retirees with a dog. We love our Element. We researched and compared it with the small SUVs including the CRV. It has more cargo space and is more convenient to load. We own a boat and haul a lot of "stuff" as well as the dog for an extended sail. We would never have that much room in a CRV and at 80 lbs the dog would probably have to be left at home. We have taken many extended road trips and average 24-25 mpg.
    I agree something could be done to improve the mileage or offer a 6 cylinder to haul a camper or fishing boat. It is a great alternative to a pick-up truck.

  • Robert Firnback

    My Honda Element is the best thing i ever spent a penny on. It let me go places off road the anything bigger would never could have done. I was once on a wagon road along a steep cliff edge. Most of the time I only had three wheel on the ground and it crept along like a mountain goat sure footed and steady, I live in Alaska and make one or two trips a year south, fall and spring driving conditions were bad but my little mountain goat just came through with our a misstep. Passenger car tires give me op to 26 mpg truck tires bring me down to 21 mpg. Pep[y and comfortable for a long drive. 60 inches behind the front seat let's me put a blow up bed in the back.

  • Dave

    I am 30,000 into my 2nd Element and regret they are taking them away!. I was in a panic wondering what will I drive next. It is the perfect surf car, I can load several boards in the car, long and short and have plenty of room to spare. I was hoping they would have gone ahead and made a hybrid Element.

  • Marie

    I agree with all the positive things said but does anyone still think it's a good idea to buy a used 2003 with 72k miles on it? I'm debating. I'm thinking of buying one for $9889. Is that a good value for something that's going out?

    • Brian

      I have 470,000 on mine (2003 Y Package 5-speed MT) and it purrs like a kitten. Buy it!

  • Perry

    I have owned six Elements! They were all 4x4s. I have liked each one , especially the later ones when they put more gears in the transmission. Economy is 21 to 24 mpg over all. Utility gets an A and the body style grows on you. The combination of utility, quality and reasonable cost made it a great vehicle for me in Northern Wisconsin. Has anyone found a suitable alternative?

  • DawnMD

    I love my Honda Element… I am heart-broken. I traded in a Subaru and never looked back. I guess I will need to trade in my 2005 and buy a 2011 Element.

  • Claire

    I LOVE my Honda Element and swore that as long as Honda made it, it would be the only car I'd ever drive. Now they've already discontinued it and I'm in the same quandary as Joe above – wondering if I should trade in my 2006 for a 2011 and then figure out how to make it last forever.
    As for Honda, BAD decision. The Element fits a niche market that, while it may not bring in the same numbers as the CRV, it's still a category worth cultivating. As for the CRV, can we say BORING? If I do decide to trade my '06 Element in for an '11, it'll be the last Honda I ever buy.

  • Chris

    I have never met an Element owner that did not love this car. Gas mileage is a bit of a draw back, but the versatility easily makes up for it. Incredible leg room in the back for tall folks. I kept hoping they would come out with a V-6 model for towing purposes and was shocked when I heard it was being discontinued.

    Honda- Please reconsider for your loyal Element fans.

  • Jim

    Best car (2004) I've ever owned over the past 50 years. I always noticed that Honda never marketed this car and it seemed like they had no desire to continue this vehicle, from day 1. I have never met an Element owner that didn't love the car. Very disappointing that it will be discontinued. My next car would have been another Element.

  • how

    My 2005 Honda Element is a gas hog. I have the tow package which is virtually worthless because it can't tow much weight. The seats are difficult to set up and store. Once up, the seats block side visibility. The car is loud and underpowered.
    That being said, I love it. I do have a dog and a bike, but that's not the reason. I enjoy the interior space and large roof for carrying kayaks or lumber. There's a company in Chula Vista, CA that even makes a pop top for the EX. It's pricey, but adds to the car's appeal. I would like to convert mine to running on natural gas.

  • Michele

    Such a disappointment that Honda is not going to make the best car for the money on the road anymore! I too think they should come out with a 6 cylinder model and keep on going! I am a middle aged Interior Designer who could not live with out her Element! I will be trading in my 2005 model for the last 2011 model!

  • John

    The Kia Soul is the reason why the Element is being killed off.
    The Kia Soul has been selling like hotcakes in America, destroying the Honda Fit, and Element in sales. I'm sure many buyers who considered an Element were won over by the Kia Soul…go Kia!!!!!!!!!!!

    • Beth

      Kia is a piece of junk…I have a 05 element its not 4WD absolutely love it..it is very kid friendly, easy to clean, and with the other boxed suv's you dont get the ground clearance like you do with the element. Gas mileage is ok 22 city. I guess I'll have mine until I absolutely have to get something else. Its very dissapointing

    • Dani

      two friends of mine traded in their Elements for Kia Souls… one said the only thing better about it is how it fits in the garage. Both miss their Elements.

    • Roger

      The kia soul is the single worst vehicle I have ever driven. Absolute POS. A hateful,floppy, ugly, under powered car with a transmission SO bad I wanted to kill myself rather than drive the thing another day.

  • Chris

    …The Kia has a cool style all its own, but I don't think I could say it has anything to do with the Element. Completely different demographic. The Soul has a lot of style, but the Element is function over fashion no question.

  • Marie

    Even though the Element is being discontinued I am considering buying a 2011. I am an artist and need to carry A-frames, paintings, prints. Aside from he discontinuation I am concerned about power on the freeway when carrying a load. My current car is a 1988 Chevy Astro Van and it is a V-6. I know the element has less cargo space, but I also live in the city and need to be able to park easily in small parking spaces.

  • http://www.facebook.com/profile.php?id=616753667 Carol Tutzauer

    Part 1 of 2: I just bought a 2010 Element after my 2003 Element had 150,000 miles on it. Strange thing is that I had to wait two months to get one, as there wasn't one to be had anywhere within 200 miles. I also never remember seeing a single TV ad on them in my life. Somehow, I just stumbled into one on the car lot way back in 2003. I am sad they are discontinuing the Element, as it is FAB!!! We have 4 dogs of our own, we foster dogs/cats, do rescue transport, I am volunteer president of a dog/cat animal welfare organization, we take it to BBQ competitions, and we sleep in it when sometimes on the road. And our old model had a pop-off "sun" roof so we could set up the Dobsonian telescope in the rear and go sky-gazing. Plenty of room. If I hadn't been able to get another Element, I was looking at a large cargo van as the only alternative that would work for us.

  • http://www.facebook.com/profile.php?id=616753667 Carol Tutzauer

    Part 2 of 2: I do wish it got better gas mileage (I get 16mph city and 24mph highway). I don't like the blindspots from the seats being up (but we remove them altogether). The newer model has a staionary "storage/ice unit" between the front seats that has interfered with my fitting multiple dog crates in there like I used to. But with all that, it's the best vehicle I've ever owned. I'm wondering if I should buy a second one and sock it away in the barn until I have another 150,000 miles on my current 2010 model. But that would just reward Honda's bad behavior. Maybe I just need to buy a second mini-car for my long daily work commute for when I don't have to cart anything anywhere, and save up that mileage so my 2010 model Element will last me 10-15 years.

  • Dani

    Sad sad sad! Everyone who has ever entered my Element has been astonished at how spacious it is inside and the flexible configurations have never let me down – I can always fit what I need in it.
    My 2003 has 167K+ miles and I will never sell it. It's taken me all over the Pacific Northwest for camping, helped all my friends move, been there for me when I find something cool on Craigslist..
    I agree with you all that a little more power for towing and a little better gas mileage would make this the best vehicle ever, but even without that it is still the best vehicle for me.

  • brad

    Bummer for sure. I have a 2006 4×4 Element, as does my wife. These two cars have been the best cars we have ever owned. We would drive these till they died, then buy 2 more. These cars fill so many niches. From throwing kayaks on top, to long distance family vacations. Everyone i know that owns one of these wouldn't trade it for any other vehicle. Sounds like poor marketing by honda is the real reason for lower sales.

  • Rob

    Honda never knew how to market what they had, nor were there E enthusiasts on the future design teams. Also, when a dealership has 3 rows of CRVs and only two units of E's, what do you think will sell?

    Hopefully by the time my 08 runs out of steam there will be a new box out there by someone else, with all the upgrades and options that Honda never wanted to take the time to add to this line.

  • LeeLee

    I love my Element! It is a 2004 w/ manual transmission. I can put all my luggage & bikes & grandkid in it. I am in a total funk.

  • Matthew

    I've had a great experience with my Element and am extremely disappointed to hear it's being discontinued. I had planned on replacing my Element with another Element. Too bad. No other car fills its niche – not too big with loads of storage. Will have to look around instead. Bummer.

  • AB

    Owned an element when they first came out for 4 years. It was a true SUV not a station wagon. Honda blew it by not making a 30mpg model. Of course, they have blown it with the ridgeline too by not increasing efficiency. (I traded in E for ridgeline)

    Said to see the E go, but unless Honda gets their head together I won't be buying another Honda again.

  • C Walter

    We are on our 2nd leased Element and were looking forward to a new one in 2012. This has been our favourite and most practical vehicle ever . We are now retired and have had many different vehicles to compare it to. Its reliable and muti-purposed, fun, roomy and comfortable. We have now discussed what we could get instead but my husband is too tall to be comfortable in the CR-V and they have made the Pilot so large that it is not
    a viable option. It would appear that we have to move from the Honda family which is disheartening as it had won us over completely with the Element. Perhaps a little more innovation (which Honda is noted for), a little more power and a lot more support would have attracted more buyers. We agree with the other comments….we have never met an owner that didn't LOVE their Element.

  • Carol – CT

    I actually wrote to Honda telling them how disappointed I was that they are discontinuing the Element. We were planning on buying another one also. Their customer service rep. contacted me and said she was giving my letter to the "appropriate" department, whatever that means. Now what are we all supposed to buy? A Subaru Forester? A Jeep Patriot or Liberty with less cargo space? My husband hates Chrysler products. Our 2004 Element fits 3 large dogs, a parrot and all of our stuff we need to bring to our cabin, which is 5 hours away. We've always been comfortable in it. And it's great for driving to work and parking in the parking garage with its small turning radius. The headlights are unsurpassed. They illuminate much of the side of the road at night. My husband is a big guy and has plenty of head room and he loves driving it, too. He drives an F-250 Ford pickup truck normally but will drive my Element any chance he gets. Do you think if all of us loyal Element customers raise a stink they will reconsider? They are making a big mistake.

  • Carol – CT

    It is a shame they are discontinuing the Element. I was seeing more and more of them on the road. I find it hard to believe that they weren't selling very well. Like someone earlier said, maybe if Honda had marketed them a little better, they would have had better sales. I am just at a loss as to what my next vehicle will be, as there is nothing out there like my little "toaster".

  • DEANNA

    I just bought a 2011 Honda EX and did not want anything else….no scion, no cube, no soul, I love this vehicle….Honda is NUTS….it is good for anything.

  • John , Mass.

    We have two Elements. My wife's has almost 200,000 miles on it and mine has 150,000 miles. Both vehicles are EX'S with 5 speeds.They have been great vehicles over the years. When I'm ready for my next vehicle, if its not an Element, it will certainly be a compromise. There is nothing like an Element. Long live the "E".

  • Guest

    Don't discontinue the Element. It is the perfect combination of form and function. Quirky, a work-a-holic, and cute as can be.

    Honda, develop the niche; you've already incurred the start-up costs for design. Keep the model, and loyal fans will reward you!

  • Brett

    For those complaining about mpg I suggest you back off the accelerator and stop with all the sudden starts and races to the next intersection to wait at the next stop light. By far the #1 reason for your poor mileage is your driving habits. I have a 2007 EX AWD and regularly get 19-20 around town and have averaged 29 mpg on trips.

    I am sad to see the line discontinued though. I also think the lack of sales is an advertising blunder more than a lack of interest. For two years I have looked in newspapers for deals on new Elements but they just aren't there! Honda dealers have killed the Element through a complete lack of advertising. I don't get it.

    I also think the Element could have been the most practical hybrid ever made, why Honda didn't pursue this option I'll never know. Those who drive an Element are already a prime market for a hybrid, and there's plenty of room to creatively store batteries. But too bad I suppose. My next vehicle will likely be a Ford Escape which does get amazing mileage is big enough to sleep in should you need to sleep in it overnight.

  • CRV hater

    I love my element which should be returned next month due to lease expiry, and I will get another one as it disappears (new). Too sad. One of the best truck ever made by humankind.

  • Patrick

    I agree, the Element needs more power, preferably a V6. Also, if the Element could somehow squeeze an extra removable seat in the back (make the second row fit three passengers), it would be even more versatile for families with kids. I love the Element. I've gotten tons of things in the back that people thought would never fit. It is also an ideal vehicle for those who have family members in a wheel chair, which is the reason my wife and I bought the vehicle in the first place several years ago. Come on Honda, think outside the "Box" some and listen to those who want to see the Element improved and live on.

  • dave

    Amazing how many owners don't mention that the rear cover makes into a portable table with the optional and easy to carry foldable legs. So characteristic of the Element in building in practical things. Then the table can be used with a folding chair for an instant picnic anywhere, or with a laptop or even w/o a chair by using the tailgate for a seat. Just one of the amazing things that other SUV types don't offer. Not to even repeat about the cargo room, etc.

  • Angela

    When car shopping I wanted an Element but the fact that it had only room for 4 passengers and not the extra 5th forced me to buy something else. Too sad.

  • lisa

    Lets face it.the element was butt ugly when it came out&the only reason we got one cause we got a killer deal on a all black sc.alloy wheels.pimp.gas milage was what I expected.heavy tho…had to take it off over drive if I wanted to keep a consistent speed going up hills.bad bumpy ride but we LOVE our element.we are the only ones in eureka ca who own a sc.when they redesigned it a few yrs ago,we were going to buy another element since the body was mostly one color.unfortunately we only keep out cars for 3 yrs before we trade it in so now its time to say goodbye.going to look at the cr-v but I already know it wont come close to what the element can do for us.sorry to see such an awesome car go.maybe honda will look at it again,listen to owners&redesign the element to what the drivers want not what the engineers think it should be.

  • Ruth Ann Rhodes

    LOVE my Element! More than any other vehicle I’ve ever owned, which includes everything from sports car to pickup! Nothing as verstile as the Element! Wanted another one before I retire….. :-(

  • Cathy Porter

    I just discovered today the fact of the Element being discontinued–I am SO upset. We only need one car but we want it to drive in town (need a 4 wheel drive) and to camp in. We just bought a pad to sleep in the back on the floor for our upcoming Road trip. What other car can we get that will allow us to do what we do now? I have never been impressed with cars but I love this car! The seats are so much better for my chronic back pain than any other car I've driven or ridden in. We don't want to end up having to buy a car to travel in, take our bikes, camp in and then another just to drive. A car should be versatile enough that you don't need more than 1. And, I hate carpet in cars! I guess that's enough of my ranting but, needless to say, I am VERY upset.

  • Bill

    I own one of the 2006 Orange Elements and although I love it to pieces there are a number of deficiencies that have always bothered me.
    1. Really bad gas mileage
    2. Small gas tank requiring many pit stops to reach a destination
    3. The dash is designed at such an angle that you can't read the speedometer or gauges on a cloudy day
    4. Too many blind spots when you're trying to pass – I had a lot of warning honks the first few weeks
    5. The cruise control on the steering wheel isn't illuminated at night. THIS IS DANGEROUS!
    6. No height adjustment on the driver's seat for shorter drivers.
    7. Where does all that melted snow go when there is an inch of water on the floor?

    • Jake Par

      I’ve owned 2 Elements. I was forced to sell my first one due to a divorce and a cross-country move. I disagree with most of Bill’s points:
      1. The gas mileage is average for a vehicle of that size, weight, and engine type. I generally get around 20 MPG, and I am an agressive driver.
      2. The gas tank is smallish, but it has a range of nearly 300 miles (or 4 hours on an Interstate). Who drives such a distance without taking a break?
      3. Can’t read the gauges on a cloudy day? Never experienced that problem.
      4. I agree about the blindspots but not to the rear – the ‘A’ pillar creates a large blind spot in front.
      5. The cruise control buttons are easy to access and intuitive to operate. It takes a very short time to master. No illumination required. (I hope Bill realizes that the brake pedal also disengages the cruise control.)
      6. Bill must have the base model. Both my ’03 and ’06 Elements have seat height adjustments.
      7. An inch of melted water from snow? I’m originally from Chicago, and I have never, ever gotten
      that much melted snow water in my car.

    • Jake Par

      I’ve owned 2 Elements. I was forced to sell my first one due to a divorce and a cross-country move. I disagree with most of Bill’s points:
      1. The gas mileage is average for a vehicle of that size, weight, and engine type. I generally get around 20 MPG, and I am an agressive driver.
      2. The gas tank is smallish, but it has a range of nearly 300 miles (or 4 hours on an Interstate). Who drives such a distance without taking a break?
      3. Can’t read the gauges on a cloudy day? Never experienced that problem.
      4. I agree about the blindspots but not to the rear – the ‘A’ pillar creates a large blind spot in front.
      5. The cruise control buttons are easy to access and intuitive to operate. It takes a very short time to master. No illumination required. (I hope Bill realizes that the brake pedal also disengages the cruise control.)
      6. Bill must have the base model. Both my ’03 and ’06 Elements have seat height adjustments.
      7. An inch of melted water from snow? I’m originally from Chicago, and I have never, ever gotten
      that much melted snow water in my car.

  • RuthAnn

    I love my element, and it is five years old now. I am thinking now I should get a 2011, in case mine does not last until I am finished driving. I can't imagine another vehicle that would make me as happy as my element has, both for versatility and everyday convenience. Boo honda, bad decision…….

  • Joey

    You guys the 2WD Element I own gets a steady 24 around town and 26 HWY! HONDA IS STUPID discontinuing it! It is the most awesome vehicle! Duh! Think VW Bus/Camper/Outdoor vehicle- EASY TO CLEAN with no BACTERIA LADEN CARPETS!

  • BDiddy

    The hond element is being discontinued for the following reasons:

    Honda will tell you that the reson they are discontinuing the Element is based off of the “declining sales numbers”. Well

    based off that statement honda is assuming that all sales numbers on a vehicel increase per year and if they don’t then the

    vechical model gets the axe. IF that were true then all their models would at some point in time have been on the copping

    block. A few things to consider reguarding “declining sales numbers”:

    1. It is possible that honda has not properly marketed the car?

    Honda reportedly designed the car for people who took weekend out door sporting trips (i.e. camping, biking, etc) with a

    targeted age group between 24-30. It ended up selling well with single moms according to reports (dont know where they got

    there data from but it sucks lol). It’s a completely different story if you read the blogs or comments of articles from

    owners one can see that their market is as diverse as the Element’s seating configurations. One common theme from of the

    owners response’s is that they had infact stubbled upon the element as oppose to having a perdetermined notion of it.

    2. Where is the data coming from?

    The total sales numbers alone don’t tell the whole story. It would be interesting to know if the numbers focused on repeat

    or new buyers as it makes a significaint difference. For instance if the number of repeat buyers is high you drill down on

    what makes them repeat buyers and maintain those core features. If the number of new buyers is low you work on improving on

    your current core princlples i.e ramp up a new marketing campagin and add the additional features/options that current and

    repeat buyers are asking for.

    3. Model Competion

    At the same time that honda annocied it was discontinuing the element it had also lanuched the new accord hatch back.

    Honda’s target market for the accord hatch back is women who’s kids have gone off to college. This is puzzling b/c they

    just scrapped a car proven to be popular with mom’s. Another issue is people were commenting that when they went to

    purchase their Element from a dealer they were often encouraged to purchase the CR-V over the element with threats of long

    waits to recieve their element do to a limited stock. Dealers are in favor of the more expensive CR-V.

    4. Inovation

    AS stated earlier honda has not changed the element since it was first introduced in ’03. Besides a body update there have

    been no new key options. It’s well known in the element community that a V6 or Hybrid engine option would have been well

    recieved and could have boosted sales among new owners demographic. The V6 option could be marketed towards people who want

    all the power of a large SUV in the size of a small/mid SUV. The hybrid would work well for those who want better city fuel

    economy. The fact is none of these engines were offered as an alternative to the basic 4-cyclinder.

    Conclusion

    Honda needs to seriously readdress weither they took the nesscary steps to insure the elements success b/c it could prove

    to be a costly one in the form of lost repeat costumers. One parting note for honda executes to ponder “Coping is the

    greatest form of flatery” ala Sicon xB, Kia Soul, Nissan Cube. These other car companies didn’t make those models with out

    taking some of the element’s market share in mind.

  • BDiddy

    The Honda element is being discontinued for the following reasons:
    Honda will tell you that the reason they are discontinuing the Element is based off of the “declining sales numbers”. Well based off that statement Honda is assuming that all sales numbers on a vehicle increase per year and if they don’t then the vehicle model gets the axe. IF that were true then all their models would at some point in time have been on the copping block. A few things to consider regarding “declining sales numbers”:

    1. It is possible that Honda has not properly marketed the car?
    Honda reportedly designed the car for people who took weekend out door sporting trips (i.e. camping, biking, etc) with a targeted age group between 24-30. It ended up selling well with single moms according to reports (dont know where they got there data from but it sucks lol). It’s a completely different story if you read the blogs or comments of articles from owners one can see that their market is as diverse as the Element’s seating configurations. One common theme from of the owners response’s is that they had in fact stumbled upon the element as oppose to having a predetermined notion of it.

    2. Where is the data coming from?
    The total sales numbers alone don’t tell the whole story. It would be interesting to know if the numbers focused on repeat or new buyers as it makes a significant difference. For instance if the number of repeat buyers is high you drill down on what makes them repeat buyers and maintain those core features. If the number of new buyers is low you work on improving on your current core principles i.e ramp up a new marketing campaign and add the additional features/options that current and repeat buyers are asking for.

    3. Model Competition
    At the same time that Honda announced it was discontinuing the element it had also launched the new accord hatch back.
    Honda’s target market for the accord hatch back is women who’s kids have gone off to college. This is puzzling b/c they just scrapped a car proven to be popular with mom’s. Another issue is people were commenting that when they went to purchase their Element from a dealer they were often encouraged to purchase the CR-V over the element with threats of long waits to receive their element do to a limited stock. Dealers are in favor of the more expensive CR-V.

    4. Innovation
    AS stated earlier Honda has not changed the element since it was first introduced in ’03. Besides a body update there have been no new key options. It’s well known in the element community that a V6 or Hybrid engine option would have been well received and could have boosted sales among new owners demographic. The V6 option could be marketed towards people who want all the power of a large SUV in the size of a small/mid SUV. The hybrid would work well for those who want better city fuel economy. The fact is none of these engines were offered as an alternative to the basic 4-cylinder.

    Conclusion
    Honda needs to seriously readdress wither they took the necessary steps to insure the elements success b/c it could prove to be a costly one in the form of lost repeat costumers. One parting note for Honda executes to ponder “Coping is the greatest form of flattery” example Sicon xB, Kia Soul, Nissan Cube. These other car companies didn’t make those models with out taking some of the element’s market share in mind.

  • ryan

    Boooooo! Best vehicle ever. Bought mine at Nanaimo Honda on Vancouver Island and the first thing I did driving it back to Alberta was find a logging road and see what I just bought. Wow! Even in the rain and up some steep pitches on marginal roads, the little bugger just kept on climbing until I had enough adrenalin to shut er down. My used 2005 came with great rubber which helps immensely, especially during this particularly long and snowy winter n E-town. Love the thing. Wanted one since I first saw it advertised in my mountain bike mag many years ago. I have 2 dogs also.

  • kaye

    I am SO SAD that Honda is discontinuing the Element! I have an '03 and while I want to drive it into the ground, was hoping in 3 or 4 years to get a new one! Not to be so! It is by far the most versatile vehicle I have ever had. As a landscape designer I haul all sorts of messy and oddly shaped things from rakes and tools to 5' trees! I also have canine companions that enjoy the ride (although not the back windows, since they can't stick their head out!) I was hoping that an eventual hybrid would emerge… now I don't know what sort of vehicle will ever fit the ticket. Not to mention that I dig the nifty aesthetics and vibe that no other option has. A sad, sad day.

  • Janie

    I absolutely love my Element and can't believe they are considering discontinuing it. I have hauled everything but the kitchen sink (can fit 15 bales of pinestraw) and being a woman this is the best alternative to a pick-up.
    I had a CR-V, drove the Element and switched and have no regrets. Someone needs to market the ELement correctly and sales would pick up. Cannot fathom driving anything else but if I have to will look at vehicles other than a Honda if the Element is gone. Dear Mr. Honda: Market it with real people who love it!!!

  • Georgia Smith

    I have a 2003 Honda Element and I just love it, my husband has Toyota Solara and really wants to get an Element also to replace his Toyota he loves to kayak and my Element is perfect for him since I don’t want his Toyota I think we will have to look at a Subaru, this is really too bad since I have had Honda cars since 1980 and I really like their performance and service is outstanding I don’t like the CRV sorry to say goodbye to the Honda but I have no choice. The CRV has no features that I like

    Georgia Smith
    Vancouver Washington   

  • Georgia Smith

    I have a 2003 Honda Element and I just love it, my husband has Toyota Solara and really wants to get an Element also to replace his Toyota he loves to kayak and my Element is perfect for him since I don’t want his Toyota I think we will have to look at a Subaru, this is really too bad since I have had Honda cars since 1980 and I really like their performance and service is outstanding I don’t like the CRV sorry to say goodbye to the Honda but I have no choice. The CRV has no features that I like

    Georgia Smith
    Vancouver Washington   

  • Mylilyflower

    This is really sad.  We are planning on buying a 05 Element this Tuesday.  I know Im not an owner yet, but I have read many reviews on this truck.  Its very versitale, stylish, and has great safety reviews.  I think Honda could do more in to keeping it on the market.  Listen to your customers and I guarantee you will pick up on sales.  What irks me about it is the ” suicide” door, only four seats, maybe even add a third row??  This is great suv, and could be even greater if Honda listened and made some changes. Hope we dont see it go!

  • Crazypacersfan

    Love my Element.  It is the perfect camping car.  We took our Element on a month-long road trip down the Baja peninsula.  Can’t imagine taking a trip like that in any other vehicle.  Wish Honda would reconsider their decision.

  • Crazypacersfan

    Love my Element.  It is the perfect camping car.  We took our Element on a month-long road trip down the Baja peninsula.  Can’t imagine taking a trip like that in any other vehicle.  Wish Honda would reconsider their decision.

  • Jacek

    Every model has updates and changes in body style except Element. I own 2003 Dx and after changing shocks and bushings it feels like new car. I moved several pieces of Furniture. There is always space on the back for a bike etc, Most enjoyable vehicle I ever owned. If Honda would make some improvements I am sure the sales would pick up Since there is no comparable car out there. It should be soft connection between 2 rear seats to accommodate 3-rd person. They can make car 6″ longer to have more space and eventually bigger rear door with sliding down glass. The rear door should have front hinges option. The look had some improvements but the original front looked much nicer than the newest version. 
    I think as base for future improvements this car has some potential. I remember waiting for some new models of Pontiac and Nissan truck introduced during car shows which never showed up in showrooms.
    There is really young segment and not only young buyers looking for really practical vehicle (without carpet Floor) Vehicle allowing for transportation of people and things without the Leather seats and other similar BS. All vehicle manufacturers are focusing or not practical pieces QUASI LUXURY pieces of junk striving to satisfy not actually existing demand. The last few years of US Car Industry history is just proof how big there is disconnect between customers needs and junk offered to them.
     PEOPLE BUY whatever is available if they do not have another choice
      If there is not going be similar vehicle in their lineup I am going stop buying Honda.  
    CRV is not nearly similar vehicle. The side open rear is first thing I simply HATE. What Am I going to do with such vehicle, Impress somebody? What about impressing me with New practical Redesigned model of HONDA ELEMENT. Drop in sales? What changes did you do during past 8 years? Shape of the front?
    Be serious.

  • mort

    I really hate to see this innovative suv go. A little more MPG and a rear window that goes up and down would help. This is the best vehicle that I’ve ever owned. You can load it with all kinds of configurations. How about a 5′ round card table with four barrel chairs to boot! Yeah it is amazing just like the Honda company. DO NOT BE SO FAST TO REMOVE THIS GREAT LITTLE/BIG SUV. Make it more eco friendly and add a few conveniences. Love my Element!

  • http://pulse.yahoo.com/_47DJP45BBP6MSVRSX4KSO66MTY Robert

    I have owned a 2005 EX, 2007 SC and now own a 2010 SC.  Never one problem.  180,000 miles of fu   The reason sales declined in 2009 and 2010 is that Honda restricted production.  No dealers had any inventory and I had to wait to get my 2010.
    Honda is really missing an opportunity.  The Scion, Soul are significantly inferior to the Element.
    If Honda had offered the 6 cyl. Accord engine, 5 speed manual with AWD, they would have sold a bunch.
    Look at the resale on these – if it wasn’t highly sought after, the resale price wouldn’t be so high and their competitors wouldn’t be trying to copy them.  Is my 2010 for sale?  Heck no – I will drive it forever!!!

  • Bev

    Our 2003 has over 180,000 miles.  We bought the cheapest one we could find, with no extras, and have been very pleased.   Had wanted to buy another one when this one departs.  Honda, if you’re out there, please keep making the Element.  Have hauled kids to and from college, to and from apartments, all kinds of plants, dogs, furniture, Christmas trees, sports equipment, and so on.  I like how it’s easy to clean and the turning ratio is great.  I’d love to see a four door model since it’s getting harder to climb into the back seats.  The Soul, Cube, etc. don’t have the presence that the Element does or the space.  They look like the skinny kid on the block in comparison.  PLEASE SAY IT ISN’T SO.      

  • MBillings

    I purchased the basic auto transmission element new in 2006. I love that vehicle. I especially like the vinyl floor, no carpet, high head clearance, being able to reconfigure the back compartment to carry and haul stuff. I only have 44K on my 2006 so I think I’ve been easy on the mileage. I will keep it as long as possible – hopefully to 150K miles or more.  Hate they are discontinuing production. It’s a great vehicle.

  • Shona_ca

    I have the 2008 SC Honda Element and i love it and am very said to hear that they have discontinued it.  It has everything that i wanted from a vehicle for camping, being able to load it up with large items and carting my daughter around who loves it as well. There is no other vehicle out there like it.

  • Chalaz

    I THINK HONDA SHOULD STEER ELEMENT TO THE OFF ROAD PERFORMAN TO SET IT APART FROM CR-V. I AM SURE THAT WITH SOME UPGRADE AND IMPROVEMENT COULD WIN SOME BREAD FROM JEEP LIBERTY.

  • Hrtlya

    Honda has really screwed up. This was a utility vehicle.  I can put tools and parts in it , and change it back to a passenger vehicle in seconds.   I can’t do this with the CRV… i know I have one.  This will force me back to a Toyota Tacoma for the next vehicle… but I really prefer hondas… we where going to outfit  our alarm company fleet in elements… now probably will have to go back to Toyota.. 

  • Anneaconda

    Where can I complain? I am in the market for a new car and none compare to my current 2005 Element (which we are keeping!) Over the years since purchasing my Element I have looked online and at my local Honda dealer, and could not locate many Elements for sale. I agree that the production was diminished, not the people wanting to buy one. Oh and Honda, you can keep your CRV.

  • Guest

    The Element is the perfect vehicle for pet owners and athletes. I can go to a tri with all my gear inside and camp. Rain is not a problem. My bike stays dry and so do I. Sweeping out the dirt is a definite perk. I know just how disgustingly dirty the carpet in a car is now. I’ll drive mine til it drops and hope someone out there creates another utility SUV.

  • SPCTR

    I’m so sad to see the Element go.  I have a 2007 and have used it for everything from hauling dogs, camping, shopping to moving ghost hunting equipment.  My only Element complaint is that it didn’t come in bright white.  Hopefully we’ll see an Element revival like VW did with the bug.  :

  • Bealschris

    The Honda Element is VERY….VERY popular here in Music City, USA! There are so many Elements in this town. I bought one last August. So sad to see these useful vehicles go. :/

  • kat

    I have a 2008 Element….and I have never loved a car like I love my Element!  So sad Honda can’t see its value.

  • Natashar

    Went to buy an element at the dealer in California three years ago and they had one option of vehicle and was told wait time to get another one would be two months do instead of buying new we bought a used one in great condition. Loved the vehicle but with the lack of selection at the dealer we decide to buy a resale which could attribute to the lack of new car sales. Love the vehicle
    My mom loved it so much she actually ended up keeping it because she loved it so much i wish I would have kept it now! Love the vehicle and was planning on buying one oncey current car gives out hopefully I can buy one for resale then. Wish Honda would have marketed it better lived in northern California and when you were on the road for 20 minutes in town you were guaranteed to see 5. Live in Minnesota now they should have marketed them out here as a snow model yes you still have to clean the floor after but never got properly marketed. Sad to see it go would rather see Honda do a sit down with those that own the vehicle on marketing instead of paying the people that obviously did a bad job at marketing it the first time.

  • Crdavissr

    Honda Element should be brought back with a small diesel engine in the two wheel drive version.  if the over drive was adjusted it could get 62 miles per gallon of diesel.  Great work horse should not have taken it away.  I own a 2006.

    C. R. Davis, Sr. 

  • saddriver

    I love my 2011 element!!!!  Small car with so much unexpected room, and you can park it anywhere.  Sad to see it go.

  • Backpacker55

    I own an element, and trade mine in for a newer model and was very diappointed.  I agree HOndad needs to reconsider, and look at how they can improve mileage and pick-up campability which would make this car utterly awesome, and better than the best…..I loo forward to an Element “comeback”.
    There is literally nothing that compares to the honda, and for a canoe and bicycle enthusisast, gardner and down to earth mom, the elemental and simpicity style and well as the versitility can’t be beat.

  • BIGelementFAN

    I just found out about this. I have a 2009 and love it more than any car I have ever owned. When I bought it, it was one of two available in all of Salt Lake. I don’t know who’s responsible for this decision but whoever they are they should be fired. I can’t think of another car I’d rather own. This car is great for big guys like me (6’5/280). This makes me so angry!

  • Dee

    I have a 2005 Honda Element purchased brand new, Initially it was a fun car but now 2012 the seats are miserable and the gas milesage gets worse as time goes on I HAVE NEVER SEEN 20 MPG IN THIS CAR, we are bent over and in pain with these seats and forget a long trip, even a 60 mile trip I have to stop the car at a rest area and get out and walk around to decrease the back pain.I will never buy one of these again oh wait I can’t anyway Honda stopped production of all Elements’ in 2011. Poor sales and I wonder why.

  • Carol M.

    I agree. Honda can keep its CRV. Unless Honda can come up with something comparable to the Element, I won’t be purchasing another Honda. They don’t have anything else to offer at the moment that I’m the least bit interested in.

  • Mikestmc

    I still want to buy an Element. Of course sales went down, Elements are like the original Honda Civics, they last forever. Mine is going on ten years and other than some dings on my bumbers it looks like I drove it off the lot. Like I said, I want to buy a new Element after I drive this one into the ground, whenever that happens.

  • Carol – CT

    I’m keeping my 2004 Element. There is nothing out there right now that Honda offers that I am interested in. I’ll drive it into the ground and hopefully Honda will get smart and come up with something comparable to the Element in the future.

  • NewerYorker

    I Was The Leaser Of A 2008 Gray Metallic Honda Element. It Was A Great Vehicle! I Am Deeply Disappointed That Honda Murdered The Element! Let Well Live Long Enough!

  • http://twitter.com/NagaGirl Cora Pant

    I expected to eventually get a new Element when the time came around, but now I realize I will have to have parts made for mine when needed as I will keep this car forever. I have had every kind of car—from a ’56 Tbird to Cads to a Mercedes SL450. My favorite? My 2007 Honda Element. My paintings fit, furniture fits, hauling large boxes for my biz is easy (it used to take two loads with previous cars) and it actually fits into those miniature compact car parking spaces with room to spare. The turning radius is awesome. I can flip the seats up in the back in seconds for large loads. If Honda were to make the Element again (I am always hopeful), I only wish it could be offered as a hybrid. My local Honda dealer actually emailed me today asking if I would sell my Element back to them. Thank you, but — NO WAY!

  • Love my Ellie Element

    I have a 2003 Element – best car I ever owned! A practical, reliable vehicle, can drive around my kids, friends or flip up the seats (or take out the seats) and load it up with the items I need to cart (and don’t have to worry about dirtying carpeting). So MAD that the element isn’t being made anymore. Looked around for a replacement vehicle, and nothing compares to it, so am avoiding taking the plunge and buying something else…the car is 10 years old and I’m holding o to it as long as it keeps on going. I hope someone takes note that there is a market out there longing for an element-like vehicle. Honda has screwed up on the marketing – it isn’t just sports/animal people who love elements…it’s anyone that needs to lug items (a wide range of folks) from one place to another with ease and who don’t want to drive a pick up truck or a mini-van. The room in the element is huge as compared to other SUVs. I can kick myself for not buying another one before they stopped being made, but being such a great car, there was no need to replace it yet…