Google to Buy Groupon: Shares Fall, Investors Concered

By Peter Chubb - Dec 1, 2010

It is now common knowledge that Google is looking to takeover Groupon, the discount-coupon discount site. The search engine giant is expected to pay $6 billion, which is the world’s largest acquisition; but this has not gone down well with investors, so much so that shares have fallen by 4.5 percent.

Some might say that Google is doing this to grow is business portfolio, and this could be their perfect opportunity to get in on the local advertising market, which is said to be worth $91 billion. According to an article that appears on MSNBC, Reuter’s Alexei Oreskovic said that investors were not happy about Google committing to so much money, especially when they believe that this kind of business has tough competition ahead.

Groupon is perfect for those who wish to save money, but this is not the only service of its kind on the Internet. Those who are singed up to this service will be sent emails each day with details on over 200 offers and discounts.

Deals range from discount codes, buy-one-get-one-free offers, and so much more. Some of the deals that are available on a range of products, such as clothing, jewelry, consumer electronics and even take-away food.

Do you think that Google is taking a chance acquiring Groupon, or is this a market that will be tough for them to make their investment back?

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