If you are an avid player of Farmville and hold an American Express account, you are in luck as Zynga and the financial services company have announced a partnership that allows you to swap membership points for FarmVille points.
Furthermore, you can also swap these points for exclusive items or even credit for other Zynga online games such as Café World and YoVille. Click here for more information on the reward program.
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100 American Express membership points will net you a dollar’s worth of in-game credit that you can splash on new items ranging from a FarmVille purple cow (540 points), YoVille Ridable Import Roadster (755 points), and a Café World Outdoor fountain (1,080 points).
In the current world, partnerships like these definitely show that the online gaming community is as important as other discounts currently available from companies like American Express. Airline discounts, hotel savings and other reward point systems have now taken that extra step and are viewed as important as gaming credit, or so it seems.
I just don’t know if spending $540 on your card is worth it for a virtual purple cow, do you?